Motion Picture Magazine (Feb-Jul 1919)

Record Details:

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W1OT^^IURPi The BRUNSWICK Xk i dm 8 » a m ' ■■ivi'C^T-ri ( n o# II i TO «»" C/ft<? Ultona] Tones Hitherto Rare Now Ever-Present HERE are the secrets of The Brunswick Method of Reproduction. Learn how we gained that wonderfully pure tone which has given The Brunswick Phonograph such prestige. Experts in acoustics have long agreed that superior reproduction depends chiefly upon the reproducer and the way in which tone is amplified. Until the coming of The Brunswick, many experts thought it impossible to overcome "spotty" reproduction, that is, alternate good and bad tones. Yet all were striving to increase the good tones and decrease the bad. What We Found The fault, we found, after hundreds of tests, was largely due to the use of metal in the amplifier or sound chamber. Metal, having no elasticity, prevented the sound waves from expanding properly. Strident noises resulted. So we chose wood, developing the now famous Brunswick Amplifier, built entirely of wood. We tested dozens of different woods, arranging them in numerous shapes. Finally we attained the proper acoustic values. rt\ Brunswick tone is infinitely better, for tones considered rare a few years ago are everpresent in this super-instrument. No one can remain unappreciative of its fullness, richness and clarity. And all appreciate the banishment of metallic sounds. Once you hear The Brunswick, your own ear will confirm these statements. Plays All Records Another great feature of The Brunswick Method of Reproduction is the Ultona, our all-record reproducer. At a turn of the hand, it presents to each type of record the proper needle and diaphragm. Each make of record can now be heard at its best, played exactly as it should be. Thus you are not limited in your selection of records to one make. Before you buy, or even if you already have a phonograph, hear The Brunswick. Put it to any tone test you wish. Ask that the most difficult records be played. Make comparisons. Then let sheer merit decide. The Brunswick-Balke-CollenderCo. General Offices: CH CAGO and NEW YORK Branch Houses in Principal Canadian Distributors: Cities of United States, Musical Merchandise Sales Co. Mexico and Canada Excelsior Life Bldg., Toronto ^rufumnek