Motion Picture Magazine (Feb-Jul 1919)

_ Ibur movie ideas are worth i^ money IF If what? If they are properly developed! Your ideas may be "diamonds in the rough," but they won't materialize into a "scenario check" until you know how to put them into proper, acceptable form — until you learn the "knack" of building successful photoplay-plots. And this is exactly what the Advisory Service Bureau of the Palmer Photoplay Institute helps you to do. It is under the personal direction of Frederick Palmer — one of the bestknown screen authors in America — the. man who, in 9 months, wrote 52 produced scenarios for "Universal." Mr. Palmer takes your movie ideas just as they are — points out the good features and the weak spots — shows you how to strengthen the plot — how to advance the action of the play. Where else could you get a master-photoplaywright like Frederick Palmer to take this individual interest in your work — and show you the way to success as a photoplay writer? And, mind you, this is only one of the features you get in the Understand— this is NOT a mere book full of claptrap "hints" on photo_ lay writing; nor is it a 'school" or a tedious corresponcourse. It is exactly what it professes to be: a definite, clean-cut plan that shows you how to put your movie ideas into actual, cashable form. When you consider the alarming shortage of photoplay ideas — when you realize that the public is tiring of worn-out plots — that new ideas must constantly come from somewhere— and that producers are willing to pay anywhere from $100 to $1000 for good, gripping photoplay plots — you begin to see the tremendous opportunities brought home to you by the Palmer Plan of Photoplay Writing. It is the only institution of its kind to be indorsed by the leading producers, stars, directors and scenario editors in America. More than this — it is the only method of photoplay training that helps you all the way through — from primary _ instruction on to Personal Advisory Service and then on to Marketing Service. Get our FREE booklet Mail the coupon NOW The Palmer Plan has so many interesting features that we can't hope to tell you all about them in this limited space. That's why we have a copy of our new illustrated booklet — "The Secret of Successful Photoplay Writing" — waiting for you. Explains the Palmer Plan in detail — tells about our Advisory Service Bureau and our Manuscript Sales Department — shows our ironclad, money-back Guarantee. Contains statements from such people as Cecil de Mille, Wm. S. Hart, Thos. Ince, Douglas Fairbanks, Lois Weber and a score of others. Send for your copy today — it's free! Learn how to turn your movie ideas into money. Mail the coupon NOW! Palmer Photoplay Corporation, 735 I. W. Hellman Bldg., Los Angeles, Cal. Please send me, without obligation, your new booklet, "The Secret of Successful Photoplay Writing." Also, Special Supplement containing autographed letters from the leading producers, stars, directors, etc. Name St. and No City State Is the Photoplay Backsliding (Continued from page 37) every detail, must go to the director ready for use. The director, like the builder, must not be allowed to change the plans of the dramatic architect, the scenario writer." Mr. Rowland analyzes the perfect picture as a thing of : 1, logical plot construction ; 2, good characterization ; 3, the right tempo in acting and direction ; plus artistic photography and lighting, titles intelligent in wording and artistic in design, and a strong star personality. "Nazimova's 'Revelation' came mighty near that 100 per cent picture. Recently we have changed the tragic endings of several pictures to happy ones. Why? Because the film theatergoer wants it. Dont forget that the great mass of humanity makes up 95 per cent of your clientele — and that the mass wants relief from the conventionalities and worries of existence. When we put an unhappy ending to a picture we take $40,000 out of our own pockets. We have figured it out to a penny. "The photoplay reflects everything. The sudden coming of peace, on top of the influenza, cost us exactly $750,000. The whole industry lost about five millions. Another jolt like that and the distribution amalgamation I predict would come about in a hurry. But it's coming anyway." Mr. Rowland laughed. "I wouldn't want to be a producer these days without a sense of humor, otherwise you'd have nervous prostration in a week. The mad methods, the cut-throat competition, the unscrupulous ethics and the attempts of incompetents, attracted by the glamor and illusion, to enter the games, make the industry a veritable maelstrom. I'd never advise any friend of mine to put money into production, but I wouldn't want to get mine out for the world. I'm getting a lot of fun and eventually, when we all get our heads, we'll all make money." «OT^!£URft The Man Who Doesn't Want Fame (Continued from page 54) way my forte, but others like it. I feel more fitted to do more the type of work that Walthall does. I like reticence, repression, subtlety. "Fame," he said again, after a bit, "has always had such a hollow sound to me. It is so dependent on the fever of things. A little while ... a few years ... a bit of acclaim ... a few flowers . . . and where are you? On the dump, in the vernacular. All the rest of your life still to go — so many years still to fill in — and the sad part of it all, generally too late for filling in. That is why I say I dont want Fame— alone. I seem to sense life after — well, to put it charitably, after fifty. There are a great many years, ordinarily. I do not intend that mine shall be hungry years. I could not live on the husks my youth and opportunity gave me. But if I can work for fame with joy in the working, if I can build my life even as I build my profession" — he paused and one of his rather rare smiles lit up the brief melancholy of his eyes — "that is what I am going to do," he said. It does not come often in youth, this ripe philosophy, this gleaning from the mellower years. He is a serious young man — Chester Barnett — a very wise one. l> "AtLast-a/?ea/Job and Real Money!" "And if only I'd started earlier, I could have had them five years ago. I didn't realize at first what spare time study would do for a man. Taking up that I. C. S. course marked the real beginning of my success. In three months I received my first promotion. But I kept right on studying and I've been climbing ever since." Every mail brings letters from some of the two million students of the International Correspondence Schools telling of advancements and increased salaries won through spare time study. How much longer are you going to wait before taking the step that is bound to bring you more money? Isn't it better to start now than to wait five years and then realize what the delay has cost you? One hour after supper each night spent with the I. C. S. in the quiet of your own home will prepare you for the position you want in the work you like best. Yes, it will! Put it up to us to prove it. Without cost, without obligation, just mark and mail this coupon. TEAH OUT HERE INTERNATIONAL CORRESPONDENCE SCHOOLS BOX 6590 , SCRANTON,, PA. Explain, without obligating me, how I can qualify for the position, or In the subject, before which I mark X. ELECTRICAL ENGINEER Electric Lighting and Uys. Electric Wiring; ... , Telegraph Engineer igj Telephone Work ~ J MECHANICAL ENGINEER Mechanical Draftsman .*' Machine Shop Praotloo Tool maker Gas Engine Operating CIVIL ENGINEER 3 Snrveylnc; and Mapping DUNE FOREMAN or ENG'R D STATIONARY ENGINEER J Marine Engineer -* Shlp Draftsman ARCHITECT Oontraotor and Rnllder^ Architectural Draftsman 3 Concrete Builder 1 ^Structural Engineer 3 PLUMBING AND HEATING 3 Sheet Metal Worker DToitllo Overseer or Snpt. S 3 CHEMIST * I D SALESMANSHIP 3 ADVERTISING 3 Window Trimmer I] Show Card Write* 3 Sign Painter > Railroad Trainman i ILLUSTRATING '; D Cartooning *■ 3 BOOKKEEPER Stenographer and Typlac Cert. Pub. Accountant TRAFFIC MANAGER Railway Accountant Commercial Law GOOD ENGLISH 3 Teacher Common School Subjects i Mathematics) CIVIL SERVICE Railway Mail Cleric . AUTOMORILE OPERATING I Anto Repairing Navigation ipSpanlsbi AGRICULTURE I Poultry Raising §[ French I Italian Name Present Occupation. Street ) and No._X_ City 107 pas t