Motion Picture Magazine (Feb-Jul 1919)

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The Real Pearl White By FRANK V. BRUNER during these dull interludes that you read about stars with pet boa-constrictors, you hear perhaps that two picture celebrities are engaged, while the celebrities themselves never heard of it. You may read of the dctress who was so nervous that she had the streets about her hotel covered with tanbark, so that the passing traffic would not disturb her. Perhaps you have been told of the actress who bathed in milk every morning. Recently a motion picture star leaped into prominence and onto the front pages when it was rumored that she was engaged to marry a famous American flying "ace," who, upon being cabled for confirmation, promptly answered that he had never even heard of the lady in question. Of course he hadn't. Neither did the famous actress ever strew her n eighborhood with Photo Campbell Studios. N. Y. Pearl White has suffered at the hands of "dull day" pressagents. As a matter of fact and not fiction, she is a rattling good fellow. She does not assume a pose as do some stars YOU who read this screed have in all probability formed a lot of impressions of Pearl White that you have assimilated in various ways, from the magazines and newspapers. Pathe Exchange, Inc., maintains a busy publicity department, a large portion of whose time is given up to acquainting the picture-going public with Miss White's goings and comings, her fads, her pets, her eccentricities, her automobiles, her jewels and her hairbreadth escapes from death in the making of her many Pathe serials. But did you ever stop to think that this is the parade Pearl White, the Pearl White who is put on exhibition, so to speak? You have visualized the publicity man's Pearl White and not the real one. You perhaps realize that the press-agent must, in order to keep his salary coming, exaggerate a bit at times. This is a polite way of putting it, but it might be stated right here that news does not spring forth like Venus from the sea at all times around a motion picture establishment. There are very dull weeks when nothing happens, yet the star must be kept before the public. Then it is that the publicity man must draw upon his imagination. If /Tv there is no news, he must manufacture some. It is 032