Motion Picture Magazine (Feb-Jul 1919)

flTJVlOTlON PICTUR[\ *ihe)l I MAGAZINE fj him how scenes should be played in order that the theater orchestra could finish a "Hearts and Flowers" death scene accompaniment before having to break into some lighter selection for a different scene. Music plays a vital part in the presentation of a picture, but it is up to the orchestra to fit his music in with the story, and not the director to fit his story to the music. Thru all the barrage of bickering can be seen the objective of those who have the future of the industry, or art — as you choose to call it — at heart. It means the elimination of the careless or sensational producer, the gradual decline of the star system, the presentation of photoplays by capable, well-balanced and carefully directed casts, the better story, the establishment of well recognized trademarks, the demise of the ignorant and money-grabbing exhibitor, the offering of well-balanced, tastefully constructed programs, with good musical accompaniment, the continual growth of the big carefully run theaters, and the policy of one week's running of a picture changed to two, four, or even six weeks, depending upon the size of the city and the worth of the attraction. At present there are too many pictures being produced. The market is oversupplied, which naturally tends to force the rental of pictures down. This does not leave the producer margin enough of profit to gamble on big or unusual productions, and hold up the whole game. A few well produced stories, rented for a substantial sum, would be better for both parties than a supply of cheap, poorly done plays. Now the producer, in order to follow the one week's policy and keep his theaters supplied with plays, has to produce from fifty-two to one hundred and four stories a year, or more. When the unit of running is increased it means that the producer will not have to make as many pictures, can pick and choose his stories and spend more time in making his productions and make probably just as much money, which when all is said and done, is what he is in the business for. The big companies are in the hands of responsible business men, the weedingout of directors has left the big organizations with intelligent, artistic directors who select players for their ability and fitness, have a deep knowledge of dramatic and camera values, and who love to do things right. If left alone, the pictures will work out their own salvation, the fittest will survive, and the public will be enabled to enjoy the best stories of the best authors, intelligently presented by capable, carefully directed artists in beautiful, clean, well ventilated theaters, accompanied by a program that will be a delight to the eyes and ears, as well as having an educational and recreational value to the mind. Things We'd Like to Know Why do they call a vampire a siren? She never sounds a warning. How is it that anyone can become a forger in the movies as long as he has the pen and ink? Why dont they call them emotion pictures? "What Every Woman Wants" "A Pair of Silk Stockings." "Too Many Millions." "Love in a Hurry." "A Glorious Adventure." "The Marriage Ring." "Virtuous Men." m The Worst Crime AMONG all our laws for the protection of women and children there is not one to prevent a weak, sickly, anemic man— a creature who is a man in name only— from marrying some pure, wholesome girl and making her the mother of children destined before their birth to be a source of grief and anguish to her as long as she lives. Men of America, what are you going to do about it? How are you going to protect your sisters and your daughters? How are YOU, who read this, going to protect your future wife and do your part to breed a race of strong, sturdy children that will be a credit to America, instead of poor, sickly, watery-blooded little creatures who have no chance in life, and who, when they grow up, will_ inevitably help to fill our insane asylums and our jails? Men of America, Wake Up! It's up to YOU, to every individual one of you, to make YOURSELF fit, first of all. It's a living condition that confronts you, not an academic theory. It's a condition based on the immutable laws of heredity, which have operated ever since the world began. It's a condition recognized by every breeder of live stock, and taken advantage of to improve the qualities of the cattle, horses or dogs he raises. It's the great, inexorable Law of Nature that Like Breeds Like; that the progeny will inherit the qualities of the sire in an intensified degree. Read those two last words again, and think — think hard. (' What will YOUR children be? If YOU are weak and sickly; poisoned by constipation, green with biliousness, tortured by indigestion, wrecked by nervous headaches, with vitality barely sufficient to carry you through your daily work — what" kind of children can you beget? Fit Yourself to Be a Father LIONEL STRONGFORT "Dr. Sargent, of Harvard, declared that Strongfort is unquestionably the finest specimen of physical development ever seen." You don't want to deceive the girl who loves and trusts you and wreck her life by making her the mother of children who will cause her to curse the day she married you. You want her to bear happy, healthy, laughing children, who will grow up into strong, virile men and women, a source of joy and comfort to you both in your old age. FIT YOURSELF to beget such little ones, and at the same time to take the place among men in the world to which you are rightfully entitled. YOU CAN DO IT there isn't any question about it— IF YOU MAKE UP YOUR MIND TO DO IT. You can get rid of the hampering ailments that are preventing you from being quick, alert, efficient in your work and keeping, you from getting a better job or higher position at bigger pay; you can break off any evil habits that are giving you a hang-dog feeling and making you ashamed to look your fellow men and women in the face; you can build up your flabby muscles, strengthen all your vital organs, make your blood rich and red and fill yourself with the punch and power of a REAL MAN, if you will stop "putting it off until tomorrow," take hold of yourself and go about it the right way. Strongfortism Will Enable You to Do It Strongfortism has lifted thousands of weak, ailing, impotent, discouraged men out of the bog of hopelessness and despair and placed them on the broad, straight road to health, happiness and prosperity. Strongfortism has restored the manhood they had destroyed and thought they had lost forpvov and given them renewed vitality, ambition and the power to DO THINGS in the world StronWortism has enabled them to beget children who will make Americans of whom both they and their count™ will be proud. v-uiuiu-y Strongfortism will do for YOU what it has done for them. It is simply Nature's way of living lifethe way that has no drugs or medicines about it; the way that makes for health and power and potency1 the way that gets the most enjoyment out of life. I KNOW whereof I speak. My lifetime has been spent in studying the human organism ; in learning Nature's way of building up and strengthening the tissues of the muscles, the vital organs and the brain. I GUARANTEE results; I guarantee to improve you 100 per cent, physically and mentally, if you will follow my directions, and it makes no difference where you live, what your present condition is or whether your youthful follies brought you to it. You can follow out my course without interfering in any way with your present occupation, in the privacy of your own bedchamber if you like. DON'T DELAY — tomorrow never comes to those who put things off. Take the first step, NOW. Send for my FREE BOOK, "Promotion and Conservation of Health, Strength and Mental Energy." It will show you how to make a MAN of yourself. There's no charge for it; I ask you only to enclose 3-2c stamps to pay for packing and postage. Fill out the coupon and send it in TODAY. You'll hear from me by return mail with something you wouldn't miss for any money. LIONEL STRONGFORT Physical and Health Specialist 958 Strongfort Institute Newark, N. J. 'Q fTffifrr FREE CONSULTATION COUPON ..Colds . .Catarrh . Asthma . .Obesity . .Headache . .Thinness . .Rupture . .Lumbago . .Neuritis . .Neuralgia ..Flat Chest . .Deformity (describe) . Insomnia .Short Wind Flat Feet .Stomach Disorders .Constipation .Biliousness .Torpid Liver . Indigestion .Nervousness . Poor Memory . Rheumatism .Youthful Errors Name Age Occupation . Street City State. Write Plainly Mr. Lionel Strongfort, Newark, N. J. — Please send me your book, "PROMOTION AND CONSERyA7"l0.N,.-0rOEALTH' STRENGTH AND MENTAL ENERGY," for postage of which I enclose three 2-cei7t stamps. I have marked (X) before the subject in winch I am interested. (95S) ..Vital Losses ■ . Impotency . .Gastritis . . Heartweakness . .Poor Circulation ..Skin Disorders . . Despondency ..Round Shoulders . .Lung Troubles ..Increased Height . .Stoop Shoulders . .Muscular Development >. '■ ^ntlllllilllllllillillHIIIIIIIIIIIIrHWWffrHfmWIIIIIIIIIIIlinw 109 PA6 mmm&m