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On Broadway
CHAPMAN
were American soldiers, so the doughboy took with him into Russia and Siberia his silverscreen and projector. In a few months a nlm-dislributing service was established in Vladivostok thru the Community Motion Picture Bureau, which acted as agent of the War Department, and shows were given several times a week in forty-five Siberian camps. As the film service to the northland grew, the shows were given not only for Americans, but also for Russians and French, and many of the films shipped from New York to Vladivostok carried titles in three languages. Cessation of hostilities and withdrawal of troops in Siberia did not mean the withdrawal of the motion picture. The Siberian peasants have shown insatiable interest in the motion picture, so it is being used in a great campaign for educating the poorer classes.
Taking anything to a rural district of Siberia is a hard job. and the '"camionette,'' which was developed during the war for quick transportation of motion picture equipment, is now being used in the northland. The camionette i> a projection outfit, including generator, film library and screen, mounted on a motor-truck. Some Siberian localities have proved inaccessible even to the American motor-truck, and reindeer and dog-sleds have been resorted to. and one instance is known where apparatus was floated down a river to its destination on a slab of ice.
Motion picture producers are assured a promising
MM
More and more universal becomes the movie in its appeal. The day when it was confined to the Broadways of the respective cities is passe. Chinese learning of the mystery of the movies
future market in the land of Slavs, for, as has been remarked before, peasants are actually infatuated with the novelty. This infatuation has resulted more than once in attempts to delay even by force the progress of itinerant shows.
Nor is the land of the midnight sun the only place where motion pictures were introduced during the war. 'Way down the map. in Constantinople, Christian and Turk have been working side by side showing pictures in refugee camps. Again the camionette has been called into the scheme of things, and its territory, first war-torn French roads, then the snowy routes of the north, has been
broadened to include desert tropics.
Here in America as well the non-theatrical field has been well developed. Churches, which once advocated closing theaters on Sundays because they detracted from church attendance, are now using pictures themselves on Sunday as well as on every other day of the week.
The commercial photographer in many cases i< displacing his "stilb" with the perforated celluloid. At (Continued on paijc 113)
The greatest of all uses to which a motion picture can be put in an industrial plant is the entertainment and education of employees. Left, a luncheon hour scene in the largest electric light factory in the world
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