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The beauty secret of Cleopatra hidden in every cake
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How washing your face makes rouge and powder harmless
YOU should not blame your skin imperfections on the rouge and powder you may use. Modern cosmetics are usually harmless enough if applied to a clean skin.
It is only by leaving them on — one application over another — that the damage is done.
Then they combine with dirt, oil secretions and perspiration in an impervious coat. This clogs and poisons the delicate network of pores and glands we call the skin. Coarse texture and ugly blotches are the result.
Wash your face thoroughly once a day with a pure, mild soap and you needn't fear rouge and powder.
Most actresses know this secret, which keeps their complexions fresh, clear and young in spite of the make-up used. It is really the oldest of beauty secrets, discovered by Cleopatra.
But — it all depends on the soap
If you say "but soap is too harsh for my skin," you either haven't found the right soap or have used it the wrong way. This essential cleanliness must be obtained with a mild, soothing cleanser, such as is yours in
Palmolive. And the way you use it must be governed by the kind of complexion you have.
For this modern combination of the palm and olive oils Cleopatra used as cleansers is as bland as a lotion. Its profuse creamy lather leaves the skin soft, supple and smooth.
Yet, while money can't buy a more satisfactory facial soap, the price of Palmolive keeps it within reach of all.
Why isn't Palmolive expensive?
Manufactured in small quantities it would be. Palm and olive oils are costly and come from overseas.
Enormous production and factories working night and day — ingredients ordered in gigantic volume — is what reduces production cost.
Thus we are able to keep the price of Palmolive to a very moderate sum — no more than ordinary toilet soaps.
You can therefore afford to use Palmolive for every toilet purpose. Keep it on the washstand for the sake of smooth white hands. Use it for bathing — it is the luxury bath soap.
Sold everywhere by leading dealers.
Two kinds of faces to wash
For an oily skin
Made by
The Palmolive Company, Milwaukee, U. S. A.
The Palmolive Company of Canada, Limited, Toronto. Ont.
For a dry skin
PALMOLIVE
When the skin is Inclined to oiliness wash thoroughly with Palmolive. Use warm water for the actual cleansing, rinse with cold. Apply a little Palmolive cold cream, removing all surplus.
ir the skin is dry apply Palmolive ;old cream first. Then wash thoroughly with Palmolive soap, using warm water followed with cold. This supplements the natural oil needed to keen the skin smooth and supple. An additional touch of cream may also be applied after washing.
Brclt Lilho. Co.. N. Y.