Motion Picture Magazine (Aug 1924-Jan 1925)

OPTION PICTURr > Why You, too, Can * Have Beautiful Hair How famous Movie Stars keep their hair soft and silky, bright and fresh-looking, full of life and lustre. BEAUTIFUL hair is no longer a matter of luck. You, too, can have hair that is charming and attractive. Beautiful hair depends almost entirely upon the way you shampoo it. Proper shampooing is what brings out all the real life and lustre, all the natural wave and color and makes it soft, fresh and luxuriant. When your hair is dry, dull and heavy, lifeless, stiff and gummy, and the strands cling together, and it feels harsh and disagreeable to the touch, it is because your hair has not been shampooed properly. When your hair has been shampooed properly, and is thoroughly clean, it will be glossy, smooth and bright, delightfully fresh-looking, soft and silky. While your hair must have frequent and regular washing to keep it beautiful, it cannot stand the harsh effect of ordinary soaps. The free alkali in ordinary soaps soon dries the scalp, makes the hair brittle and ruins it. That is why leading motion picture stars and discriminating women, everywhere, now use Mulsified cocoanut oil shampoo. This clear, pure and entirely greaseless product brings out all the real beauty of the hair and cannot possibly injure. It does not dry the scalp or make the hair brittle, no matter how often you use it. If you want to see how really beautiful you can make your hair look, just follow this simple method. A Simple, Easy Method FIRST, wet the hair and scalp in clear warm water. Then apply a little Mulsified cocoanut oil shampoo, rubbing it in thoroughly all over the scalp, and throughout the entire length, down to the ends of the hair. "i Two or three teaspoonfuls will make an abundance of rich, creamy lather. This should be rubbed in thoroughly and briskly with the finger tips, so as to loosen the dandruff and small particles of dust and dirt that stick to the scalp. After rubbing in the rich, creamy Mulsified lather, rinse the hair and scalp thoroughly — always using clear, fresh, warm water. Then use another application of Mulsified, again working up a lather and rubbing it in briskly as before. You will notice the difference in your hair even before it is dry, for it will be soft and silky in the water. The strands will fall apart easily, each separate hair floating alone in the water, and the entire mass, even while wet, will feel loose, fluffy and light to the touch and be so clean it will fairly squeak when you pull it through your fingers. Rinse the Hair Thoroughly THIS is very important. After the final washing, the hair and scalp should be rinsed in at least two changes of good warm water. When you have rinsed the hair thoroughly, wring it as dry as you can, and finish by rubbing it with a towel, shaking it and fluffing it until it is dry. Then give it a good brushing. After a Mulsified shampoo you will find your hair will dry quickly and evenly and have the appearance of being much thicker and heavier than it really is. ****** If you want to always be remembered for your beautiful, well-kept hair, make it a rule to set a certain day each week for a Mulsified cocoanut oil shampoo. This regular weekly shampooing will keep the scalp soft and the hair fine and silky, bright, fresh-looking and fluffy, wavy, and easy to manage — and it will be noticed and admired by everyone. You can get Mulsified cocoanut oil shampoo at any drug store or toilet goods counter, anywhere in the wo rid. A4-ounce bottle should last for months. Splendid for Children — Fine for Men Wat| MulsifiecL Cocoanut Oil Shampoo Betty mpson