Motion Picture Magazine (Aug 1924-Jan 1925)

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#><£>#<&<£ ^An ^Age-old Secret Lovely women throughout the ages — women who swayed men's hearts and had the world at their feet — knew the powerful fascination of perfume, and sought the rarest and lovliest for their adornment. Times and fashions change, but perfume never loses its power to charm and fascinate. Clever women have always known this, but the woman of today has learned a new secret. She chooses a perfume that will harmonize with her type. She selects it just as she selects a hat or gown — for its becomingness. Women of many types have found in FLORIENT the perfume that suits them exactly, but if your type demands some other fragrance, you will be sure to find it among Colgate Perfumes. There is a new way to choose your perfume. It is called the Colgate Perfume Test. Write for the three trial vials of perfume, perfumers' testing slips and directions for making the test. Enclose a 2 cent stamp. Address Colgate &. Co., Dept. 404, 199 Fulton St., New York City. COLGATE'S Perfumes