Motion Picture Magazine (Aug 1924-Jan 1925)

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Advertising Section Turn the key AT CHRISTMAS time you tell your children *** or grandchildren about Santa Claus, but don't forget there's a Santa Claus working all year round for you. His name is Industry. He directs his countless hammers, forges and looms to produce good things to make you happy. If you don't read the advertisements, the only glimpse you get of his great Toy-room is through the keyhole . . . the only sound you hear is through the cracks. Advertisements give you the key. They bid you enter, view for yourself, select from countless comforts and improvements the ones you want your life-stocking to hold. Only children expect gifts. Yet with the advertisements you can get so much satisfaction for your money, it's the next best thing to getting gifts. Don't throw away the key held out to you daily. Nor let it rust. Read the advertisements — fresh. Turn the key ! The key to better values, to money saved, to entire satisfaction is advertising When you "write to advertisers please mention MOTION PICTURE MAGAZINE. 75 PAGl