Motion Picture Magazine (Feb-Jul 1925)

Advertising Section Gloria Swanson and Phyllis Haver when they were Sennett bathing beauties more than twelve hundred and fifty feet of film. Now it is the rule rather than the exception to take from three to ten times as much film as can be used, and then hire cutters to snip it out and throw it away. Greed is said to have filled one hundred and fifty reels of celluloid. The theatrical profession has been very slow to recognize its poor relation — until it became a rich relation. As late as 1917 Doug Fairbanks, Creighton Hale, and Tommy Meighan, old stage troupers all, were classed as "non-professional" members of the Lambs Club! Today Tommy Meighan is the President of the Lambs. Any actor, think what he privately may of the films, is glad to sign on the dotted line to make a picture at a salary five times what he could earn on the stage. Theatrical managers who threatened blacklist for any actor who entered the films in 1910, now look upon the pictures as they formerly looked on the gallery — as a life-saver for their plays. In the last five years stage producers have made far more money from selling the picture rights of their plays to the outcast movie profession than they have made out of the plays themselves. Fifteen years — not a very long time, when you remember that it took generations of slaves to build the pyramids, that the great Cologne Cathedral was centuries in the building, that an Oriental workman weaves his whole life into one small rug! And yet in fifteen years the motion pictures have advanced from the status of a cheap amusement device, like the dime museum, to a profession which famous actors, such as Barrymore and Maude Adams, and famous authors, like Sir James Barrie, are proud to be identified with ; from an outcast to a place of honor where the cousins of kings, as are the Duke and Duchess of Alba, come to California to visit — not society folk, but Mary and Doug and Charles Chaplin, who was born and raised in a London slum ! It has grown from an experiment, to be the fourth industry of the United States, occupying miles of glass-covered studios, spending and making fortunes on one picture, delighting ten million fans a day. Those of us who have stood by from the beginning have seen too many incredible things come to pass to venture rash prophecies for the future. Indeed, we can not afford the time to think of it, with the Kleigs rattling, the cameras whirring and the salaries of our casts mounting into several ciphers with every revolution of the hands on the studio clock! CTT.M0TI0K' PICTUm InBI I MAGAZINE l\ Mist Crawford weighed 23S lbs. She gives Wallace credit for her reduction to ISO lbs. "Can I Reduce?" Ask Miss Crawford! Imagine taking off eighty-five pounds in four months! Miss Crawford used Wallace reducing records to play off this huge excess of weight, and this is what she has to say of Wallace's method: "The day my weight reached 235 lbs. was the date of my awakening. I sent for the free trial record and put in one earnest week of daily use, and that week I lost eight pounds. I kept on, of course. I used the movements faithfully, and nothing else. I didn't take any medicine, I didn't starve myself, and lost at least five pounds each week. My present weight is 150. Whenever I find that superfluous flesh is creeping back I take out my Wallace records, use them a few days, and I'm soon back to the 150 mark. It took me only four months to lose 85 lbs. and I spent about a quarter of an hour each day with the reducing movements. I never felt better than since getting rid of all that fat, and what it has done for my appearance you can guess from my pictures." Anybody Can Reduce By This Remarkable Method Thousands of women — men, too — have restored normal proportions in this way. Reducing 85 lbs. is unusual, but any number of women have played off thirty and forty pounds with Wallace Reducing records, and in about two months' time. Many more have used them for lesser reductions — those who were but fifteen or twenty pounds overweight. Such cases are ridiculously easy for Wallace; they Ordinarily take less than a month. Many letters testify to a pound a day, and five pounds a week is easy indeed. If you weigh too much, you owe yourself this relief . The method is too well known for sensible people to doubt. Miss Crawford only regrets that she did not heed Wallace's offer two years ago. She is a Chicago lady, her address is 6710 Merrill Ave., where anyone who wishes to confirm her story may write. But a better way is to start reducing with the reducing record Wallace will furnish — for a free demonstration — read his offer and begin reducing this week. Free Proof to Anyone Send your name and address now and your first week's reducing lesson, record and all, will come by return mail, prepaid. Do not enclose any payment, don't promise to pay anything. Let actual results decide whether you want to continue! Here's the coupon that brings everything for Free trial. Mail This Coupon to WALLACE 630 S. Wabash Ave.. Chicago go* Brings First Lesson Free —Record and All! Please send me FREE and POSTPAID for a week's trial the original Wallace Reducing Record. Name. Address. 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Transactions Strictly Confidential — ORDER TODAY. nngin complete book of Diamonds; H 0\mLI1i Watchesand Jewelry all on TEN MONTHS' Credit Terms. Also our pamphlet of other SPREDTOP Rings Send for them. L. W. SWEET, Inc. DEPT. 1650 Broadway 315-G New York City When you write to advertisers please mention MOTION PICTURE MAGAZINE. 119 PAG t