We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ILLUSTRATED
By
WALTER BIGGS
^Jcff
gue teeth.
Tj\ UN your tong
|9c across vour tee
[WV You wiU feel
film ; a slippery sort of coating. That film is largely charged by dental authorities with many tooth and gum disorders.
It is said to foster decay. To make otherwise clear teeth look dull and lustreless. To invite gum disorders, including pyorrhea.
Ordinary brushing has failed to combat it. That is why, largely on dental advice, thinking people are widely adopting a new way in tooth and gum care, a way embodied in the special film-removing dentifrice called Pepsodent.
Noiv an Effective Film Combatant
For years dental science sought ways to fight film. Clear teeth and healthy gums come only when film is constantly combated — removed every day from the teeth.
Film was found to cling to teeth ; to get into crevices and stay; to hold in contact with teeth food substances which fermented and fostered the acids of decay.
Film was found to be the basis of tartar. Germs by the millions breed in it. And they, with tartar, are the chief cause of pyorrhea and most gum disorders.
Thus there was a universal call for an effective film-removing method. Ordinary brushing was found ineffective. Now two effective combatants have been found, approved by high dental authority and embodied in the filmremoving tooth paste called Pepsodent.
Curdles and Removes Film — Firms the Gums
Pepsodent acts first to curdle the film. Then it thoroughly removes
Film on Teeth and Your Smile
Modern dental science largely advises that the film on teeth — to which many tooth and gum disorders, and most dull "off-color" teeth, are attributed — be combated daily in this way
The art <>f smiling charmingly is th< art of i in in,/ propt
teeth. That u <u»hy Pepsodent, urged by dental authorities for lis unique therapeutic and prophylactu properties, is also universally /■/./ perts, these .i<i\<. neat the top of the list of modern beauty aids.
^
the film in gentle safety to enamel.
At the same time, it acts to firm the gums — Pepsodent provides, tor this purpose, the most recent dental findings in gum protection science kno\\> today. Pepsodent also multiplies the alkalinity of the saliva. And thus aids in neutralizing mouth acids as they form.
It multiplies the starch digestant of the saliva. And thus combats starch deposits which might otherwise ferment and form acids. No other method known to present-day science embodies protective agents like tho-,e in Pepsodent.
Please Accept Pepsodent Test
Send the coupon for a 10-day tube. Brush teeth this way for 10 days. Note how thoroughly film is removed. The teeth gradually lighten as film coatThen for 10 nights massage the gums with Pepsodent, the quality dentifrice, using your finger tips; the gums then should start to firm and harden.
At the end of that time, we believe you will agree, that next to regular dental care, Pepsodent provides the utmost science has discovered for better tooth and gum protection.
FREE — Mail coupon for 10-day tube to The Pepsodtm Company, Dept. 995, 1104 S. Wabr.sh Ave.. Chicago, 111., U. S. A. Only one tube to a family.
Name .
Address
Canadian Office and Laboratories: 191 George St.. Toronto, Canada. London Office: 42 Southward Bridge Rd., London, S. E. 1. The Pepsodent Co. (Australia). Ltd., 137 Clarence St.. Sydney. N. S. W. 2209