Motion Picture Magazine (Feb-Jul 1927)

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T)U-flRT A The Sea /tr[ of Dettroyiug Ettibarratsltlg Hair. sBb IJ >'ur dealer can't supply you, mail coupon DELF1N IXC. Dept.292, South Orange, N.J. I enclose $1.00 for a package of NU-ART and understand you will also send me without charge, as a special offer, a large jar of NU-ART Massage Cream and a six months supply of Antiseptic Astringent. Name Address City & State Fifteen Years Ago in Motion Pictures 1. Mary Pickford was lured away from D. W. Griffith to play in Imp Pictures at the then stupendous salary of §175 a week. 2. "The Tale of Two Cities'" was filmed, with Norma Talmadge in the cast and the idol of the day, "Cos" (Maurice Costello ) , as Sidney Carton. It was a Vitagraph picture. 3. The first colored movie, the Kinemacolor, was shown in Madison Square Garden. 4. Good scenarios were bringing as high as one hundred dollars each. 5. Sarah Bernhardt played in "Queen Elizabeth," and Adolph Zukor got his idea of "famous players in famous plays," which he called "Famous Players." 6. Tom Mix, a marshal in Oklahoma, saw a company taking movies and, becoming interested in the outfit, played an extra part. It was this casual episode which changed his entire life. When We Will Really Have Talking Movies {Continued from page 97) I asked Mr. McCormick if the companies would permit an immediate revolution in the methods of production, providing the talking picture did supplant our present movies. "Altho I am firm in the belief that such a thing could never occur, I am sure there would be no haste in making the transfer. Millions of dollars in equipment could not be thrown out overnight to make room for talking pictures." CECIL B. DE MILLE ]\/Ir. De Mille's representatives told me that Mr. De Mille had never seen nor heard the Yitaphone or any other talking picture. Therefore, Mr. De Mille does not feel that he is in a position to comment on the merits or demerits, whichever the case might be, of the talking moving picture. "When the Yitaphone was holding sway at Grauman's Egyptian theater in Hollywood, Mr. De Mille was in the throes of developing his next big picture, "The King of Kings," which is the story of the greatest orator that ever lived, Jesus Christ. SAMUEL GOLDWYN Altho talking pictures such as the ^^ Yitaphone and other devices have a real and very definite place in cinema presentation, it is rather as a prolog than as a distinct entity, in the opinion of Samuel Goldwyn. "When the large figures on the screen start to talk, the illusion of reality is decreased rather than increased, in my opinion," said Mr. Goldwyn. "And for that reason I am quite confident that talking pictures will never replace entirely the silent drama. "For another reason, many people feel that the most attractive feature of the motion picture theater is the silence, quiet and comfort, which the advocates of the talking picture would disrupt. In darkness and quiet it is much easier to get one's self in tune with the drama that is being unfolded on the screen." AL CHRISTIE "We will always have the present-day movies," says Al Christie. "Talking pictures will not become the popular style of motion picture entertainment. I think the talking picture will be invaluable as a means of education. Students in surgical classes, for instance, will be in a position to hear and witness world-famous physicians engaged in making difficult operations. "It would be impossible for us to make talking comedies under our present production system. In filming one of our tworeel pictures we will take approximately from ten to forty thousand feet of film. This is cut down to the regular two-reel length. We cut out the things which do not get the laughs. The ultimate story comes from the cutting room. If all this film were to carry the voice as well as the action, it would be impossible for us to cut the film. We can match up the action, but we could never match up the conversation. "The present-day talking picture is far from being perfect. It is too phonographic. The voice is properly synchronized with the action, but it has that hollow, hornlike sound that wouldn't be natural for the man talking out on the prairies. "If screen characters were to talk, the motion picture would lose most of its imaginative appeal. Most audiences play the parts as well as the actors. People place themselves in the position of the hero or heroine and unconsciously they do their own thinking and talking. The subtitles in most cases are merely explanatory dialog. "It will be many, many years before talking pictures become the .common thing. If they ever do, motion pictures will not be produced in the same manner that they are now, and most of the present-day stars will be mere memories." HAL ROACH """The various auditory devices for motion picture presentation will not have a great effect upon the future of the industry," claims Hal Roach, the comedy producer. "The average motion picture theater is constantly reaching out for more and more of a variety in entertainment. The most successful are those which vary their performances the most intelligently, rather than those which depend upon the individual efforts of one star or the entertainment qualities of one picture." (Sounds like Hal is talking for more short-reel subjects in which he is financially interested. At that, I'd rather see Farina than any other star on the hemisphere.) "I believe the so-called 'talking motion picture' will simply serve as one more item, or one more feature, upon a program which is striving for variety," continued Roach. "I do not believe all pictures, or even a 98 Every advertisement in MOTION PICTURE MAGAZINE is guaranteed.