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This is Howard Greer's Mission in Life That, and Making Itty Women Ittier
BY GLADYS HALL
dena, drive luxuriously to a luxurious portal on Sunset Boulevard in Hollywood. To a rambling white structure feathered with the drooping pepper-trees, dreamy with patios and gardens. A negro porter, elegantly uniformed, takes the cars and parks them. Another plum-coated servitor swings back the grilled iron doors for them. They enter a discreetly lit hallway from which a graceful circular stairway, exquisitely carpeted, branches up to the high-priced regions above. Or if the delicately shod feet are too weary to make the ascent afoot, there is a diminutive French elevator to do that service for them.
Above are three grand salons opening onto a sunny patio. Within the largest salon, hung in elegant French toiles, carpeted and walled in the elusive greens of spring, in the decadent greens of Baudelairian fancy, parade the mannequins, Babette, Aiai and Gladys.
The name of this establishment is Howard Greer, Incorporated.
LUCILLE GAVE HIM HIS START
Between the beauty-starved farm boy and the creator of dreams, executed in silks and (Continued on page 84)
Russell Ball Photos
"Checkerboard," the sports outfit above, has a jumper woven in black and white and a black serge circular skirt. To the left is a stunning printed chiffon dress called "Peggy/' which has a long cape collar, and above to the left is the "Normandy/' a chic suit of printed silk with white satin blouse
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