Motion Picture Magazine (Aug 1928-Jan 1929)

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Th e Solomon C of the inema Stars Who Trust To The Wisdom Of Joseph Schenck Continue To Be Stars By DOROTHY MANNERS Editor's Note: This is the second of a series of articles on men who, unseen, direct and inspire the successes of stars of enduring fame. The first, entitled "The Star-Diggers," related to the discernment of Samuel Goldwyn in his choice of players. This, based on an interview with Joseph M. Schenck, has to do with the judgment of a man whose advice has kept the makers of an early success in the path of further — and greater — achievement. A GROUP of newspaper men, magazine writers and movie stars were assembled in a large auditorium a couple of years ago for the purpose of discussing a Christmas magazine they were to edit for charity. Some one had the bright idea that it would be interesting to select Hollywood's most superlative people and run their pictures on a lay-out page. For instance, the prettiest girl and the handsomest man The genius of Joseph M. Schenck lies in assisting those who have arrived to keep their positions at the forefront. Above is Mr. Schenck, and, leading from his picture and in order, a few long and lately established stars who have profited from his counsel: Mary Pickford, Douglas Fairbanks, Lupe Velez and Camilla Horn and the best actress and the wittiest actor, and so on. I forget who won those titles, but I distinctly remember that the most popular man, unanimously agreed on by that group, was Joseph Schenck. That was, as I say, a couple of years ago. I don't think there is any doubt but that Mr. Schenck is still the most popular man in Hollywood. It isn't often that the most powerful and the most popular go hand-inhand. Authority has always created its own envy and rebellion. Look at the Czar. Look at the Kaiser. Where are they now? Schenck, on the other hand, wields as much power in his own domain as those two unfortunates combined; and today he sits, not only the recognized head of the most influential affiliation of stars in the history of the movies, but as a prominent figure in civic and national activities. KINDLIEST OF GIANTS I THINK he is the gentlest, kindliest man with whom I have ever come in contact. And the most tolerant. Time after time it has been in his power to stamp out the careers and destinies of certain movie puppets. Other men, in the same position, would have availed themselves gladly of the opportunity. But Schenck has lived and let live. Perhaps his own bitter remembrances of the struggles of a young Jewish immigrant years and years ago has deepened his understanding of the follies and temperament of other people. It was Schenck who saw Roscoe Arbuckle through the great scandal that rocked (Continued on page 96)