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"I light a Lucky and go light on the sweets*
That's how I keep in good shape and always feel peppy.'9
Al Joison
Famous comedian and star of song.
Reach for a Lucky t||
instead of m a sweet.
X
Al Joison
as he appears in Warner Bros. Vitaphone success, "The Singing Fool."
SOMETHING sensible. "Better to light a Lucky whenever you crave 6weets." It brings to men the health and vigor that come with avoiding overweight. To women it offers a slender, fashionable figure. And all it means is a few puffs of a Lucky Strike when you are tempted.
20,679 physicians have stated that Lucky Strike is less irritating to the throat than other cigarettes. Very likely this is due to toasting which removes impurities. This same process, toasting, improves and develops the flavor of the world's finest tobaccos. This means that there is a flavor in Luckies which is a delightful alternative for the things that make you fat. That's why "It's Toasted" is your assurance that there's real health in Luckies — they're good for you!
Keep fit — reach for a Lucky instead of a sweet. That's what many men have been can doing for years. They know the evidence of prominent athletes whose favorite cigarette is Lucky Strike and who say Luckies do not harm the wind nor im» pair the physical condition.
Why not give it a trial? The next time you are tempted to eat between meals or crave sweets, go light — light up a Lucky instead.
**
It's toasted
No Throat Irritation-No Cough.
© 1928, The American Tobacco Co., Manufacturers
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