Motion Picture Magazine (Aug 1928-Jan 1929)

Zorro,' there were great action and a thrilling plot. In 'Robin Hood' there were great camera-beauty and appeal to the eye. In the 'Thief of Bagdad' there were unusual settings and unusual effects. Do you see what I mean by not allowing the public to become weary? Even now, with everybody crazy about the talking fad, Doug has worked out a plan to use it in a novel way in his new picture. That is why he is still on the top of the heap a ioo-per-center today, while others who started with a chance equal to his are out of the running." He went on to say that while Lupe and Camilla Horn were still in the formative stages of stardom that equal care was being devoted to their careers. LADIES, HOT AND COLD WE do not intend that Lupe shall play one madcap after another just because she got over so well in such a part in 'The Gaucho.' We are not searching for further fire-cracker roles for Lupe, any more than we are looking for more coldprincess roles for Camilla. Since the release of 'The Gaucho' and 'Tempest,' we have had many calls from other studios to borrow Lupe and Camilla for practically a repetition of their roles in those pictures. And we have turned those offers down. Our idea is to build up Lupe and Camilla — not tear them down.' ' Lupe, if you please, is going to do some tear-wringer parts and some little-girl stuff along with her juvenile vamping; and Camilla will probably scintillate in modern comedy as well as costume. In that way the public won't get tired of them. They're putting themselves completely in the hands of Schenck and trusting to his movie judgment. Temperamental? Not on your life. "You see," said Mr. Schenck, "the new ones are too young and inexperienced to be temperamental and the old ones are too wise." That's his explanation of it. Just between you and me, I think it is something else. I think Hollywood has unbounded confidence in the experience and wisdom of her most popular man. It would be the sort of explanation that Joseph Schenck would give. For with his sagacity there goes a modesty honestly meant, but misleading. Five indications that Jack Mulhall's idea of fun is .very petty indeed: a Japanese monkey and four police dog pups -♦ MOVIE STARS REVEAL ALL Series of Confessions Bares Hitherto Unknown Secrets FANS STORM NEWSSTANDS NEW YORK — Reports from throughout the country indicate that the most sensational interest in motion picture personalities ever developed is following the publication of a series of confessions of the screen stars in Motion Picture Classic. These confessionals are written by Gladys Hall, one of the most brilliant and authoritative writers of motion "picture celebrities and their activities. Readers of periodicals devoted to the cinema and its people have for the last several months been storming newsstands on the tenth of every month, the date of issuance of the magazine containing these articles. In several instances police report measures of violence against newsdealers whose supply of Classics has been sold out before the entiie populace had opportunity to make purchases. Henry J. Smurt, president of the Brotherhood of Newsvendors, in a statement to the press today, pleaded for tolerance from the public under such circumstances. "Newsdealers," said Mr. Smurt, "are every month ordering nearly double the number of Classics they compute to be sufficient. They are taking every possible precaution against a disappointment of the public. If there is fault to be found, let me direct the attention of readers to the publishers of Classic. They are steadily and remorselessly making the magazine so much better every month that excessive demand is inevitable." When shown Mr. Smurt's comment, the publishers of Classic said: "It is true that we are every month improving the magazine. But for this we have no apology to offer. We intend to continue in that policy, regardless of the personal risk to newsdealers and the occasional demolition of their stands at the hands of a confession-hungry public. Let the newsdealers, if they fear further outbreaks of indignation, insure themselves against it by not only doubling but quadrupling their order. "Classic, however, has one suggestion to make for the purpose of bringing about a more amicable arrangement between the buyer and the distributor of itself. It is that the fan make a definite reservation when he buys his one month's Classic, for another the following month. This will at once insure him against disappointment and the newsdealer against the unjustified ravages of public fury. Classic appears the tenth of every month. A reservation then for the following month should straighten out the entire distressing situation." -<S> 97