Motion Picture News (Jan-Feb 1923)

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Paramount Releases "Knighthood" Marion Davies Vehicle Set for February 4th Leads Off "Super Thirty -Nine" WITH the release of " When Knighthood Was in Flower " and " Dark Secrets " ou February 4 Paramount introduces its " Super Thirty-Nine," the second half of its program of features for the current picture year. In addition to its highly successful run in New York at the Criterion and Rivoli theatres, " When Knighthood Was in Flower " has plaj'ed long engagements in Chicago, Boston, Los Angeles, Philadelphia, Pittsburgh and Washington, and lias been acclaimed by the critics of these cities as ranking among the outstanding achievements of the screen. Charles Major's romantic novel of the days of King Henry VIII was scenarized by Frances Marion, and the production was directed by Robert G. Yignola. The settings were designed by Joseph Urban. The cast includes Forrest Stanley, Lyn Harding, Pedro de Cordoba, Ruth Shepley, Ernest Glendenning, Arthur Forrest, Johnny Dooley, William Kent, Charles Gerrard, Arthur Donaldson, William Norris, Macey Harlam, William H. Powell. George Nash and Gustav von Seyffertitz. In " Dark Secrets," Dorothy Dalton is the star. The story and scenario were written by Edmund Goulding, who adapted " Tol'able David " for the screen. Here scenes laid on a magnificent Long Island estate are seen in sharp contrast to those representing the colorful and glamorous life of Cairo. Victor Fleming directed the picture and Robert Ellis is Miss Dalton's leading man. with Jose Ruben prominent in the supporting cast. The picture scheduled for February 11 is Gloria Swanson in " My American Wife," a Sam Wood production. This screen play is by Monte M. Katterjohn and was suggested by Hector Turnbull. Antonio Moreno makes his debut as a Paramount player in the leading male role, and prominent among the supporting players are Josef Swickard, Eric Mayne, Gene Corrado, Edith Chapman, Aileen 4> Priugle and Walter Long. Released the 18th are " Drums of Fate," starring Mary Miles Minter, and Jack Holt in " Nobody's Money." The Minter picture was directed by Charles Maigne and is an adaptation by Will M. Ritchey of the novel, " Sacrifice," by Stephen French Whitman. Maurice B. Flynn is Miss Minter's leading man and the cast also includes George Fawcett, Robert Cain, Casson Ferguson, Bertram Grassbj' and Noble Johnson. In " Nobody's Money," Jack Holt is seen for the first time in a comedy role. The picture was adapted from William LeBaron's stage play by Beulah Marie Dix and was directed by Wallace Worsley. Wanda Hawley is Mr. Holt's leading woman and the cast also includes Harry Depp, Robert Sellable, Walter McGrail, Julia Faye, Charles Clary, Will R. Willing and Clarence Burton. George Melford's production of Joseph Hergesheimer's story of old Salem, " Java Head," is scheduled for the 25th. This picture, the exterior scenes of which were filmed at their exact locale in Salem. Mass., was three months in the making. Waldemare Young wrote the scenario and Leatrice Joy, Jacqueline Logan, Raymond Hatton, George Fawcett, and Albert Roscoe are the featured players. "Bohemian Girl" to Open on B'way February 4 " The Bohemian Girl," the Harley Knoles production of Balfe's famous old opera, will have its first showing in this country at B. S. Moss's Cameo theatre Sunday, February 4. It is a spectacular production distributed by American Releasing Corporation. The cast is headed by Ivor Novello and Gladys Cooper, and includes Ellen Terry, Constance Collier, C. Audrey Smith, Henry Yibart and Gibb McLaughlin in the principal roles. Motion Picture News Scenes from "Dark Secrets." Paramount production starring Dorothy Dalton Drop in Price Won Bigger Receipts, Says Schade Here's at least one instance of reduced prices resulting in increased receipts. The experiment was conducted by George J. Schade of the Schade theatre, Sandusky, Ohio. The Schade seats 725. Until January 10th the admission price at the Schade had been 35 cents. He announced that thereafter the admission price would be 25 cents except on Sunday, when the old price would be maintained. And the result in Mr. Schade's own words : " My business picked up immediately, and I believe it will grow better week by week." In analyzing the reasons for his improved business Mr. Schade points out the radical change in money standards since the " prosperous " days of the " silk-shirted " laboring man. He declares the ordinary worker instead of earning fifty cents to a dollar an hour as during the war period, is fortunate if he now gets thirty to forty cents an hour. And the box office that acknowledges the downward trend in wages is bound to prosper in the long run, according to Mr. Schade's theory. He observes : " I've stood outside my box office lately and watched the heads of families buy tickets. He invested for himself and his wife and got thirty cents change out of a dollar. Yet, strange as it may seem, when I reduced my price to twenty-five cents the head of the family came and brought his wife and probably a couple of children. So that instead of getting seventy cents I got a dollar. Since we had plenty of seats we not only were not out because of the reduction but were really ahead thirty cents."