Motion Picture News (Jan-Feb 1923)

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692 Motion Picture News Colorful Oriental lobby for " Omar the Tentmaker," done in red and yel low, by H. B. theatre, Seattle Wright, manager of the Jensen & Von Herberg Strand Gown Designing Contest is New "Broadway Rose" Stunt St. Paul, Minn. — The management of the New Astor theatre, in connection with the St. Paul Daily News, exploited " Broadway Rose " through a contest in which $50 in cash prizes and 100 theatre tickets were offered for the best design for a dancing costume for Mae Murray. The newspaper's own statement of the stipulations of the contest covers fully the details of this exploitation : " Wouldn't Mae Murray look lovely in a black velvet, such-and-such a costume? you have probably said to yourself if you're a film fan. " Well, why not design one for Miss Murray. She is looking for ideas for new gowns and dancing costumes, and through the Daily News asks readers to help her. " The Daily News, by arrangement with the New Astor theatre, where Miss Murray's ' Broadway Rose ' is being shown this week, is offering $50 in prizes and 100 theatre tickets to the men and women who submit the smartest, most attractive and original designs for a gown or dancing costume for Miss Murray. " Here are the main points in the contest : " Designs should be submitted either in pen and ink or colors. Pencil sketches will not be considered. " Besides the drawing, the design submitted must include a description of the gown as to color and material used." B. Window tie-uf> with camera store on "Douglas luiirbanks in Robin Hood " at the Park theatre, Boston Madge Bellamy Contest Used for "Lorna Doone" ALLENTOWN, Pa.— The distinction of being first to use the Madge Bellamy guessing contest designed as an exploitation aid for " Lorna Doone " goes to Manager J. M. Fogelman of the Colonial theatre. Prior to the release of "Lorna Doone" Miss Bellamy had posed in eight different costumes, representing eight different famous characters of varying periods of history, such as Cleopatra and Betsy Ross. Cuts of these pictures were used by the Allentown Chronicle and Leader which found good circulation value in interesting its readers in such a contest, asking them to identify the various characters represented. Many Co-operative Stunts Are Tied Up With "Kick In" Macon, Ga. — Manager the Rialto theatre used campaign, followed by stunts, for " Kick In." Teasers were started on the screen ten days in advance. A few days later the outside teaser work was sprung. One thousand gummed stickers, with only the title in bold type, were stuck on automobile "windshields, show windows and similar places. Allowing a few days for the title alone to soak in, Mr. Kingman opened up with a lot of co-operative advertising that practically covered the cilj . Beginning three days in advance, the largest drug store in the city featured a " Kick In " sundae. A free pass was offered to the table boy or girl who sold the most of these, and they went like hot cakes. The eight one-sheet stands of the Navy and Marine recruiting office were grabbed with signs telling men between 18 and 35 to KICK IN, join the Marines or Navy, and see the picture at the Rialto. The tie-up with the Dempsey Hotel was for a special " Kick In Luncheon," which they served every day during the engagement. The menu explained that the dishes were favorites of Betty Compson and Bert Lytell. The dessert was cocoanut pudding a la Betty Compson. C. Kingman of in extensive teaser many co-operative Enters Harold Lloyd in Race Against Comic Strip Birmingham, Ala. — Manager L. R. Towns, of the Strand theatre, put over the much coveted " something new " in exploiting " Dr. Jack," when he put over a unique stunt with the Birmingham News, about ten days before opening. The Birmingham News runs daily the comic strip showing Barney Google and his race horse, Spark Plug. And this is the most popular of the comic strips run in Birmingham. So Mr. Towns conceived the idea of having the News put on a contest to determine who gets the most laughs, Harold Lloyd or Spark Plug, and why. The contest was called the " Great Laughter Handicap." Prizes of $15 and $10 were offered for the best letters of 100 words or less, picking the winner and the loser, respectively, and giving reasons for the choice. The winner of the " Handicap " was determined by the number of votes received, not by the arguments advanced in the letters. The " Handicap " started on Wednesday before " Dr. Jack " opened at the Strand on Monday, and ran until the following Tuesday at 12:30 noon. The News played it up strong with daily articles under two-column heads, most of the articles appearing on the front page. These articles were written in an interesting manner, giving the positions of the entrants, advancing arguments for both sides. George Rea, manager of the Colonial, Washington Court House, O., used his auto to ballyhoo " Ebb Tide," as shown here