Motion Picture News (Jan-Feb 1923)

February i o , 192s 701 Rothafel Uses Unique Prologue to "Quincy Adams Sawyer" New York, N. V. — J 11 connect ion w ith the presentation of "Quincy Adams Sawyer" at the Capitol theatre, S. L. Rothafel devised an unusual prologue, so simple in execution that almost any exhibitor could duplicate it. The setting consisted simply of a rural drop with a 24-sheet on the picture in the center of it. This 24-sheet was brilliantly lighted. An actor made up as a rural bill poster is shown in the act of finishing tbe pasting of the 24-sheet. Two country children are watching him. After finishing his work he lays down his paste-pot and brush and tells the synopsis of " Quincy Adam Sawyer " in a special song written by Martha Wilchinsk. The lyrics were as follows : Slick up your galoshes and harness up the shay — A wonderful show has come to town today ! Our hero's name is Quincy Adams Sawyer, He always knew just what he was about; He surely was a right smart lawyer, And he didn't like the looks of Obadiah Strout. Lindy Putnam was a brazen piece, She tried to vamp Quincv, hut lie wouldn't fall; For he loved blind Alice, the Deacon's niece, And he couldn't see any other gal at all. Slick up your galoshes and harness up the shay : A wonderful show has come to town today! Display for " Cameron of the Royal Mounted " arranged by Manager H B. Clarke, of the Strand theatre, Memphis, Tenn. Added interest was given by the saddle and harness Iowa Hook-Up Results in New "Clarence" Nut Baj DES MOINES. IOWA— When "Clarence" played at the Strand theatre, the Hutchinson Candy Co., one of the largest in this part of the country, tied up with it. printing up 25,000 wrappers which denominated a staple nut bar product as the " Clarence " Nut Bar. John E. Kennebeck, Paramount exploiteer, secured the hook-up and used it immediately in Grinnell, Iowa, and other towns. Kennebeck also got up window cards and a standard display which were used in the windows of the dealers for a splendid flash for the title. Then Lindy and the wicked Obadiah And the husky blacksmith, Abner Stiles, to boot — They got together, admin' t<» conspire. Hut Quincy knew thai there was dirty woA a -foot! They set blind Alice adrift on the water: Did Quincy let her drown ? By heck, not lie! lie jumped in the river and out he bro't her. And, Gosh! how he hugged her when he found she could see! Then Lindy went right back to her mother And promised she always would be good : And Obadiah was fixed so he couldn't harm another, And everything ended just the way if should ! So slick up your galoshes and harness up the shay, A wonderful show has come to town today ! Effective Street Ballyhoo for "Deserted at the Altar" Richmond Hill, L. I. — Manager David Schaefer, of the Richmond Hill theatre, in addition to filling his lobby with weddin: decorations, used a simple and ingenious street ballyhoo for " Deserted at the Altar." Mr. Schaefer had a couple dressed as bride and groom riding about town in an automobile with bells and tin cans attached to attract attention. He himself acted as cameraman. They stopped on every prominent corner, where the groom got out and started an argument with the bride, with tlfe cameraman presumably shootins the scene. When a crowd had assembled, a shade was pulled down in the rear of the machine bearing the date, theatre and name of the picture. Teaser Letter Mailed to Omaha Doctors on "Dr. Jack" Omaha, Neb.— Nathan Frudenfeld, publicity man for the World Realty Company's string of four theatres here, put over an extensive advertising campaign for " Dr. Jack " at the Sun theatre. A "Dr. Jack" letterhead was printed, with a big cut of Harold Lloyd at the left, with address, office hours, etc., the copy reading: " Dear Friend : " I am about to establish offices at the above address to practice medicine in the newest and most advanced methods. " Furthermore, I am going to advertise in the Omaha newspapers that I have ' Nature's Finest Remedy ' for the cure of the sick, the near sick and healthy. " I know it is unethical to advertise. I know I may be barred. I know I may incur the wrath of the American Medical Association. H Hut I am willing to dare these obstacles to prove my cure-all. " 1 am sure YOU will not condemn before you investigate. I only ask for a fair deal. 1 appeal to you to help me help humanity by telling your friends to see me and tell your patients to tell their friends that for their joy, health and happiness to call and see me between the hours of 11 a. m. and 11 p. m. at the above address January 6th, to 20th. " Looking forward to being of real service to you and regretting very much that my future appointments only allow me the short stay of fifteen days in Omaha. I remain, " Yours for ' Joy,' " Dr. H. Jack." I'nique lobby display at the Rialto theatre, P. J. Miller, manager, Augusta, Ga., on " Chasing the Moon "