Motion Picture News (Mar-Apr 1923)

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VARIETY HERE is a standard of variety in STANDARD PRINTS. The quality never varies, but the effect, the character of the photography, differs with almost every picture. The ability of our organization to give producers, directors and cinematographers in their prints the photographic atmosphere they deem most suitable to the story, is the secret of our success. The reputation of STANDARD FILM LABORATORIES has been built, not upon any one phase of laboratory work, but upon the ability to help makers of pictures bring to the screen their conception of the photoplay in its most effective and convincing form. HIS versatility of our organization is giving the foremost producers of the West an entirely new realization of a laboratory's potential helpfulness. These producers no longer have a laboratory problem in making their pictures; instead they have ready co-operation from a group of photographic experts. When they have determined the character of laboratory work they want, they are then assured the highest possible quality of negative and prints. They have learned through experience that STANDARD PRINTS look better, wear longer, and save them money.