Motion Picture News (Mar-Apr 1923)

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1138 WHAT IS A FEATURE? Is it necessarily a 1 0-reel production — an 8 reeler, 6 or 5? Einstein's Theory of Relativity tells us that an object's size, weight and importance can only be determined through its comparison with other objects. That's why EINSTEIN'S THEORY OF RELATIVITY in two-reels is more than a " short " feature. It's a sensational HEADLINER for any program. Now Playing a Three Weeks Engagement at New York's Rialto Theatre after a week's Premiere at the Rivoli To be released on STATE RIGHTS PLAN For Territorial Rights Communicate with PREMIER PRODUCTIONS EDWIN MILES FADMAN, President 229 West 42nd Street, New York City Telephone Bryant 5421 Motion Picture N e EINSTEIN SAYS ~ A ^ > S f THAT THERE 15 NO NORTH, EAST. SOUTH OR WEST; MO UP OR DOWN; NO IN OR OUT NO RI6HT OR WR0N6. that in addition to the original Three dimensions/there isafourth, — SOONER OR LATER THAT EVERYONE'S FUTURE IS BEHIND HIM