Motion Picture News (Mar-Apr 1923)

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rcH jo, iy * 3 1201 HARVEY THEATRE WOODLAWN. PA. Ivory white glazed Terra Cotta Carlisle ec Sharrer, Architect* "A Striking Appearance" j EXHIBITORS realize that "a striking appearance" A—/ in a theatre-front pays dividends, Mr. Ed. Harvey, owner of the theatre shown above, tells us that because his theatre -front compels the attention of passers-by he is able to get more business — at better prices. And he credits a large part of this moneymaking distinctiveness to Terra Cotta, with which his theatre is effectively trimmed. Terra Cotta will add to the business-getting attractiveness of any theatre. It permits the use of beautiful ornament that would be unreasonably expensive in any other equally effective material. And it permits the use of color as does no other facing material. Terra Cotta costs but a moderate amount and pays for itself over and over in the people it brings in to your theatre. You don't have to spend money on its upkeep. If, in time, it gets soiled with dust and dirt, it can be washed down with merely soap and water, and made as spotless as new. It has an impervious surface — proof against weather and time, waterproof and fire-resistant. See what Terra Cotta can do for your building. If you are interested, drop us a card and we shall be glad to give you definite information that may help you save time and money. Address National Terra Cotta Society, 19 West 44th Street, New York, N. Y. COTTA 'Permanent beautiful Trofitable