Motion Picture News (Mar-Apr 1923)

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"The Covered Wagon overnments have been overthrown by smaller armies than the one Paramount sent into the wilds of the Western country to make 1 'The Covered Wagon." It cost Columbus less to discover America than it did James Cruze, director, to produce his supreme Paramount achievement. t's a picture of which the whole industry should be proud. Small wonder then that Paramount wanted the artistic and dramatic value of Carl Brown's photographic masterpiece carried through from camera to screen. he superiority of STANDARD SERVICE and STANDARD PRINTS had been demonstrated on previous Paramount productions. These producers confidently entrusted this great picture to STANDARD FILM LABORATORIES. The excellence of the negative and prints we made justified this confidence. We are proud of our part in bringing "The Covered Wagon" to the screen. Stanc/arcf fli '/n? IrcrI?ora/ories J * JofynM.Xicko/aus *> SJfJbmnkins <*/ Ph on e Hollyivood 4366 VJbmpk/L Seward and Romaine Streets /fo/h/u'oocf, California jSi<cri?cfajJd 'Pnqts