Motion Picture News (Mar-Apr 1923)

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D» W» GRIFFITH / %One Occiiirig TUgfvb* Tying Up Your Public With Your Picture Some pictures float along on the screen with a good cast, good photography; an interesting story — apparently a fine photoplay. But the story drifts away from your audience. The picture and your public don't get together. The Real Audience Picture Is the one that reaches right out at the beginning and pulls your audience right up into the screen; makes them go WITH the action in the story straight through the picture. What happens to the characters also happens to your audiences. Your people then don't just WATCH something! They actually LIVE something! When you give your patrons one of these pictures, you not only entertain them, but you put something NEW into their lives. That's the kind of audience picture you will get in D. W. Griffith's "One Exciting Night" UNITED AETLTLT COQDOQATION MAflY DICKrOQD ■ CUAPLIN DOUGLAJ" CAI l< f ■ D >V Gf~.il W I riAM AQQ.AM/ Dr^cyipcrsiT