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rNAZfffiOVA
in Oscar 00 ilde'x
/
1 li •
Salome
Direction bij Charles Bryant
VARIETY
Thursday, March 1, 1923
NAZIMOVA'S "SALOME" STARTLES ALDINE, PHILLY, BY BIG GROSS
Held Over— Expected to Do $5,000, Did $12,000—
Philadelphia, Feb. 28. The surprise feature last week in films here was the good business turned in by Nazimova's "Salome" at the Aldine. Here was a feature touted by nearly everybody here as too highbrow to draw, especially in the Aldine. which has not been doing especially well since its opening over a year ago. It was booked for a week, and generally figured to gross around $5,000 in this medium capacity house. Instead after a weak opening "Salome" commenced to drag them in. The dailies were enthusiastic, and one drastic critic devoted most of his Sunday column to it. None of the reviews were of the usual cut-and-dried nature, and all commented on the fact that "Salome" was a little bit different from any other feature ever made.
The crowds began to come. By the middle of the week it was decided to hold "Salome" over for another six days, the first time this has happened at the Aldine since last fall. The crowds were curious, though it is not likely that any were expecting risque stuff, as the reviews especially noted the absence of sensationalism. It was felt by many that the demand would slump after the first brigade of curious had passed, but despite some very cold weather business continued big all week, and with the warmer spell this week the gross expected to hold up.
Ql lied Producers and Distributors Corporation^
729 Seventh Qvenue, J/eur ^ork City -Q Branch Off icq located in each United QrtLrtr Corporation £xchoncte—