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"\>|OTION picture fans are anxious to see the most talked of woman in the world today — Pola Negri.
Since her arrival in this country, her name has been headlined by every paper in a series of news stories which have resulted in an interest in this remarkable star such as has never before been observed in the amusement industry.
Everyone is eager to see this star in her latest picture, "Mad Love," the first to be released since her arrival, and which, over her own signature, she claims to be her greatest success since "Passion."
Its two first openings (New York and St. Louis) have resulted in breaking all house records.
As a showman you will undoubtedly be quick to grasp the moneymaking possibilities of Pola Negri in "Mad Love." Here is opportunity knocking at your box-office window.
What Pola Negri Says:
"I trust that 'MAD LOVE' will receive a cordial response from the American audiences. In Europe its success was unparalleled, even by 'PASSION,' and I hope that the exhibitors in America meet with the same success."
What the New York World says:
" The throngs which stood six deep swinging away a block and a half down Broadway with their eyes upon the lobby of the Capitol Theatre at six o'clock last night constituted, we thought, something that resembled a kind of Pola expedition.
"It is a mark of rare distinction for any motion picture player to be able to fill the gigantic Capitol and congest Broadway outside. And there is no hesitancy on our part in saying that at the moment Miss Negri is unquestionably the most popular woman screen player in the world. As a cinema play 'asset* there is no one to touch her. Of course, her title writer and bedroom decorator are great little helps. 'MAD LOVE' WE BELIEVE, IS A PLAY FAR SUPERIOR TO 'PASSION/"
—Quinn Martin, N. Y. World.