Motion Picture News (Mar-Apr 1923)

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March i J 19 2 3 1241 Look at the line in the picture formed at 1 1 :00 A.M. on a cold, dark Monday morning. This line extended a full block on Broadway at 41st St. AFTER 4 BIG WEEKS ON BROADWAY (g| AT THE ASTOR THEATRE New York's CAPITOL Theatre World's Largest and Finest theatre Books B. E O's. De Haven Comedy "A Ringer for Dad" Opens For 2nd B'way Run at B. S. Moss's Theatre ( <rT~» HE THIRD ALARM" is SWEEPING THE COUNTRY bringing a veritable tidal wave of dollars to thousands of Exhibitors. As A a repeater " THE THIRD ALARM " is a whale. After 4 weeks on B'way at the Astor theatre, B. S. Moss brought it back at his BROADWAY theatre at 41st St. At I 1:00 A.M. on a cold, blue, dreary Monday when show business is dead as a door nail " THE THIRD ALARM " packed 'em in. It's doing it EVERYWHERE, in every city, town, village and hamlet. It's the most sensational money getter of years for exhibitors. BOOK "THE THIRD ALARM" 1st run— 2nd run— or 3rd run. ANY run will bring you a flock of golden profits. AND REMEMBER KEEP YOUR EYE ON F. B. O. DISTRIBUTED BY jRI^^HB* FILM BOOKING OFFICES OF AMERICA, Inc. ■ £ 723 SEVENTH AVE., NEW YORK CITY IF ~ Exchanges Everywhere New York's RIALTO Theatre Dr. Hugo Riesenfeld Director Books F. B. O's. Dan Mason Comedy "The Detekatiff"