Motion Picture News (Mar-Apr 1923)

March 17, 1923 1281 Window display on "Adam's Rib" in a Los Angeles department stores in connection zvith the run of the picture at Grauman's Rialto theatre Sunshine Club Exploits Goue Picture at Seattle Seattle, Wash. — Manager Steffey, of Jensen & Von Herberg's Liberty theatre; Barkus B. Woof, of the Seattle Post-Intelligencer, aiul Dr. Frank R. Loope, president of the Seattle Sunshine Club, arranged an excellent exploitation measure in connection with the showing of " The Message of Emile Coue." Dr. Loope has been bedridden for ten years, during which time he has organized the Sunshine Club, all of the members of which are bedridden like himself. Through the co-operation of the newspaper and the theatre manager, Dr. Loope was shown the picture, and then invitations were issued to all the members of the club to witness the showings. Ambulances for the transportation of the cheerful invalids were furnished by the PostJntelttgencer and the Liberty theatre. Mayor Edwin J. Brown issued a proclamation setting aside the week of the showing as " Optimistic Week," and advised the adoption of the slogan, " Day by Day, etc.," to be applied to Seattle citizens and business houses. "The Hottentot" Reviewed by Sporting Editor CUMBERLAND, Md. — A fruitful field for special publicity on " The Hottentot " was found by Robert Slote, manager of Harry Crandall's Strand theatre, when he invited the sporting editor of a local newspaper to review the picture. The fact that it has a special appeal to horsemen and sporting enthusiasts justified the selection, with the result that the picture not only gained the usual notices but broke into the sporting pages as well. A street ballyhoo of two jockeys on horseback supplemented the publicity work and the efforts of a telephone operator who called up Cumberland's 1,000 best families to advise them that " The Hottentot " was coming. Street ballyhoo for " The Oregon Trail" used by Manager Allan Simmonds of the Dome theatre, Akron, Ohio Handsome Card Sent to Select Mailing List on "Salome" Philadelphia, Pa. — When Nazimova's '; Salome " was booked for showing at the Aldine theatre, the management, in addition to an extensive publicity and advertising campaign, covered a mailing list of 5,000 leading residents of the city. The matter sent to this list consisted of a handsomely printed card, on high class stock, announcing the coming of " Salome " and carrying this eopy : " We believe you will appreciate seeing Nazimova in the highly artistic photoplay version of Oscar AVilde's famed poetic drama ' Salome.' That's our reason for calling your attention to this attraction. •' Nazimova has produced a ' Salome ' that is non-censorable without stripping the character of all its beauty and glamor; bizarre without being risque; sensuous without being sensual. She has portrayed a ' Salome ' thai is spiritual rather than carnal. She replaced realism with fantasy and has depicted a ' Dance of the Seven Veils ' that is refined in its beauty and captivating in its appeal. " Nazimova's ' Salome ' stands out sharply as a triumphant rebuke to those critics of the screen who have said ' Art cannot come out of a camera.' " "Poor Men's Wives" Given Aid of Prominent Silk Company New York, X. Y. — In connection with the showing of " Poor Men's Wives ' at the Criterion theatre, Mallinson's, the silk house, gave the picture a large display in a window of its Fifth avenue store. The centre of the display was a shadow box. This was a beautifully designed transparency draped with a fold of Mallinson's silk and the background pigmented to harmonize with the color and design. The display remained during the run of " Poor Men's Wives " at the Criterion. It was arranged by Foster Moore of the Exploitation Department of the Al Lichtman Corporation. One of the " Lorna Doone " three-sheets posted on all elevated stations in New York City as a result of the tie-up with the National Biscuit Company