Motion Picture News (Mar-Apr 1923)

March 17, 1923 128.* Ross D. Rogers, manager of the D. F. & R. Enterprises, was responsible for this " Jazzmania" disp sion theatre, Amarillo, Texas. A colored disc was rotated behind the openings in the center and a music through it Jackie Coogan Is Tied Up with Salvation Army Drive Milwaukee, Wis. — A new stunt for Jackie Coogan was evolved in Milwaukee when he was tied up with a Salvation .Army campaign for funds. The occasion for the tie-up was the showing of " Oliver Twist " at the Strand. The Salvation Army's street corner stands were embellished with a six-sheet cutout of young Jackie. Originally this held a porridge bowl, but it was replaced by a tin cup in which charitably inclined passersby could drop their coins. It was strengthened by the personal appeal : " Oliver T>ist says, 'Kids, please help the Salvation Army to help the poor kiddies.' Jackie Coogan." Jackie Coogan's Kiddie Kandics were good for a window tie-up and the Coogan clothes claimed an entire display by themselves. A special matinee given for a juvenile club made the street car company so enthusiastic that it was willing to allow banners announcing the showing of " Oliver Twist " at the Strand to be plastered over the sides of the cars. Sleigh Ride Given as Lure to "Quincy Adams Sawyer" OMAHA, Neb. — " Be one of the lucky ones to ride in a sleigh to see ' Quincy Adams Sawyer ' at the Sun theatre. Enjoy the first sleigh ride that has been possible in five years in Omaha by being one of the first hundred to 'phone the theatre that you want to join the party." The above announcement was an exploitation stunt for " Quincy Adams Sawyer," when it was presented for an entire week at the Sun. Newspapers called attention to this novelty, and public response was immediate. Special window display for " The Isle of Dead Ships" (now "The Isle of Lost Ships") during First National week in Los Angeles to advertise the showing at the Kinema in advance Four Tie-Ups Made to Exploit Showing of "The Flirt" Indianapolis, Ind. — James Kennedy, manager of the Apollo theatre, and W. H. Esch. Universal exploiteer, arranged for four excellent tie-ups to exploit " The Flirt." Arrangements were made with Mayor Shank to use his name. A three-style, quarter-sheet card was gotten out. This stunt proved most effective and flirts in town walked the straight and narrow, as the town was literally plastered with these cards, and from comments that were heard the card was the big thing in creating a great deal of word-of -mouth advertising for " The Flirt." An automobile tie-up was made with the Buick Motor Company. A car was paraded for ten days, and at intervals the signs were changed. A very attractive blonde young lady who attracted much attention was driven through the city. A bookstore tie-up and a music store tie-up were the other features of the campaign. The W. K. Stewart book store arranged attractive windows, using a live model. This young lady was " set in " the large book used in the window, a hole was cut in the cover. She attracted a considerable bit of attention, blocking the sidewalk from the time she took her place in the book until she left. The music tie-up was made with The Music Shop. A window display of " The Flirt " song proved to be attractive lay, in soft blue, orange and white, at the MisMagna Vox and phonograph broadcasted jazz Resemblance Contest Is Space Getter for "Knighthood" Harrisburg, Pa. — The campaign for "When Knighthood Was in Flower" at the Colonial theatre, staged by the management in conjunction with Eli M. Orowitz, Paramount exploiteer, resulted in a two-column cut on the front page of a leading newspaper as the big smash. The basis was a Marion Davies resemblance contest. The winner received $250 shopping credit in the largest store in town. This store also took extra space in the newspaper and advertised the picture continually for the week. For the first three days various poses of Miss Davies appeared on the front page of the paper. After that there were layouts of Miss Davies and the leading contestants. One day, in addition to the front page space, the paper printed a solid page of the pictures of twenty-five of the leaders in the tournament." M. A. Kashin, manager of the Rialto theatre, Newark, N. J., used this street stunt on " Dr. Jack." A phonograph connected with the horn in the cut-out was used, tvith a laughing record