Motion Picture News (Mar-Apr 1923)

1476 Motion Picture News N. Y. Members of Dealers Ass'n Make Credit and Standardization Ratings AN exceedingly important step has been taken by the New York zone members of the Association of Motion Picture Equipment Dealers of America through the formation by them of a local organization for the standardization of motion picture supplies. The principle on which this sub-organization has been formed should prove a decided benefit to everyone who has any connection with motion picture supplies as it will tend to put this phase of the industry on a sound business basis. A movement such as this should be welcomed by the exhibitor as well as the supply dealers. Hoy's Service has been retained by this local association in their effort to stabilize the credit which is to be given theatres and to accelerate the payment of overdue accounts which may be owing concerns belonging to the association. The interchange of credit information will also be available for the members. It is the intention of the local association to give theatres in the New York zone a credit raring in a general way according to their size and standing, thus placing the various theatres on the basis of an individual business concern. Also of decided advantage to the exhibitor is the fact that standard prices are to be maintained on standard equipment which will tend to assure the exhibitor of the real value of his purchases. In many instances this standardization of prices, it is reported, has made the universal accepted prices a reduction over those previously in vogue. Such standard practices should prove to the advantage of everyone concerned. Also a definite allowance on second hand supplies has been made by the national association so that various apparatus be valued for exchange purposes according to age and usage. Mr. Hornsteiri of the Howells Cine Equipment Company has been appointed Director by the National Association of Motion Picture Equipment Dealers of America and has used his efforts in helping to organize the local association. The territory of the zone comprises all New York State, northern New Jersey and southern Connecticut. Active The new Regal Motion Picture Camera that has been developed by J. A. Le Roy, a pioneer in this field membership of the New York Zone consists of the following supply dealers : Howells Cine Equipment Company, 140 Seventh Ave., New York; Independent Movie Supply Company, 729 Seventh Ave., New York; United Theatre Equipment Corporation, 729 Seventh Ave., New York; Behrend Motion Picture Supply Company, 729 Seventh Ave., New York; Capitol Motion Picture Supply Company, 142 West 42nd St., New York; Crown Motion Picture Supply Co., 138 West 46th St., New York; Sam Kaplan, 729 Seventh Ave., New York and Otto Greenbaum, 436 Cornelius St., Brooklyn. Among the Associate members are: Automatic Ticket Register Corp. ; Hertner Electric Company; Minusa Cine Screen Corp.; Edison Lamp Works of the General Electric Company; Hugo Reisinger; Bio Carbon Corp.; International Ticket Company; Peter & Volt Chair Co.; Simplex Ticket Register Corp.; Moving Picture World and Motion Picture News. Officers of the local organization are M. G. Felder of the Bio Carbon Corp., President and J. C. Kroesen of the Edison Lamp Works, Treasurer. Officers of the National Association of Motion Picture Equipment Dealers of America are L. E. Dwyer, President, of the Theatre Supply Co., Cleveland, Ohio; H. J. Smith, 1st Vice-Pres., of Hollis, Smith, Morton Co., Pittsburg, Pa.; B. A. Benson, 2nd Vice-Pres., of the Amusement Supply Co., Chicago, 111.; C. E. Cornwell, 3rd Vice-Pres., of the Charleston Elec. Supply Co., Charleston, W. Va. ; Sid Louis, 4th Vice-Pres., of the Rialto Theatre Supply Co., Minneapolis, Minn.; Dr. Otto Dieckmann, Sec.-Treas., of Bwyer Bros. & Co., Cincinnati, Ohio. The directors consist of Leo E. Dwyer, Henry Jay Smith, B. A. Benson, C. E. Cornwell, Sid Louis, Dr. Otto Dieckmann, Harry K. Lucas, Atlanta, R. L. Hosmer, Boston, and H. G. Mohrbacker, Denver. Will H. Hays, Fred K. Landis, H. A. R. Dutton, D. C. Cookingham and others to be named later will make up the Advisory Board. New Motion Picture Camera A new motion picture camera has been designed and built by J. A. LeRoy, a pioneer in the motion field. This new camera is called the " Regal " and it is claimed that it meets in a satisfactory way the important items such as cost, size, weight and at the same time registers exceedingly good pictures. The Regal camera uses Eastman's Standard film and is daylight loading, the reels being of a 50 foot capacity and permits making 800 separate still pictures or continuous film of short scenes or complete scene of 50 feet in motion. An ordinary tripod of medium weight is employed, the light weight of the " Regal " making it convenient to be carried. The focusing is done through a tube at the back of the camera and permits viewing an enlarged image of the scene after the required sharpness of the image is obtained. The threading of the machine is simple. It is claimed that the taking lens is rapid with a full opening of F.3.5. with a fixed stop of F.6.5 and a tubular shutter is employed which opens and closes from the center. A specially designed intermittent movement is employed. It is claimed that this camera can be put to good use for local advertising, special events, Joe Hornstein , Hoz^ells Cine Equipment Co., N. Y., who is director of the N. Y. zone of the National Supply Dealers Asso. news, manufacturer's processes, etc. It is also very well adapted for amateur photographers. The " Regal " camera is distributed and sold by the Acme Exchanges of 133 Third Avenue, New York City. Eastern Equipment Publishes House Organ The Eastern Theatre Equipment Company, a progressive motion picture supply house located in Boston, Mass., are now publishing a new house organ which is called the " Gettogether." The first issue of this publication is extreme^' well edited and the various activities of that locality as well as various technical subjects on the motion picture supplies are therein contained. This publication is very much worth while reading and is edited by Robert L. Hosmer, General Manager of the Eastern Theatre Equipment Company. A New Condenser System S. Major & Company have reported that tliey have developed a new condenser system which consists of one unit instead of the common practice of two. Their claims for this system is that it tends to do away with spherical abberation due to its particular construction and shape, that the class of which the condensers are made is of such quality that it cuts down the effect of pitting and also that the system can be used to advantage on incandescent lamp projection. Mr. Major who is head of this concern, claims that a number of years has been devoted to the development of this particular type of condenser system. VIRGINIA Chincotteaugue Island — E. Wilson Booth, 104 High St., Salisbury, Md., has completed plans for the $35,000 theatre of which Theatre Corp.. care of L. W. Insley, W. Main St., Salisbury. Md., is owner. WASHINGTON Columbia City — H. W. Dunham, general contractor, 5134 Medley Court, has been awarded contract for the construction of a $10,000 moving picture theatre to be built by A. Goddard. Sumner — John Bruett, manager of the Sumner theatre, has bought the property on Main St., now occupied by the G. G. Melhart auto shop and will erect a theatre in the near future.