Motion Picture News (Mar-Apr 1923)

Record Details:

Title:
Motion Picture News
Date:
Mar-Apr 1923
Author:
Motion Picture News, Inc.
Publisher:
Motion Picture News, Inc.
Volume:
Motion Picture News (Mar-Apr 1923)
Leaf #:
000507
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
May 30, 2024
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March 24, 1923 1477 Controlled Light A Feature The stage switchboard in the theaters pictured here (as well as a great many more of the leading ones of the country) was not left to the suggestion of any inexperienced man or group of men who did not realize the tremendous importance of the light control in a modern theater. The equipment of these theaters is the Major System of Preselective Remote Control — a fact too great to overlook if you are contemplating building a new theater or remodeling your present one. Controlled light is a box office attraction— a permanent feature that doesn't entail a week-to-week high cost. It can only be accomplished by one proved system — The Major System. The problem is not, it seems, whether you can afford it. Rather it is whether you can afford to operate without it. Features of the Major System : Remote Control Extended Remote Control Cumulative Control Pre-Selection Flashless, noiseless switch operation Minimum stage space Unit construction Experienced design Perfect workmanship Highest grade materials We have a thirty-two page book, " The Control of Lighting in Theaters" which you will be glad to have. Sent free upon request. Write for your copy now. Detroit, Dallas, Minneapolis, Kansas City, Cincinnati, Cleveland. ELECTRIC CO. ST. LOUIS DISTRICT OFFICES: New Orleans, Chicago, San Francisco, Los Angeles, Seattle, Boston, Philadelphia, Pittsburgh