Motion Picture News (Mar-Apr 1923)

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They've Got To Be GOOD To Be Booked r New York's Rialto Theatre Directed by ROBERT EDDY NO better proof of the quality of a comedy is needed than its ability to satisfy the most discriminating picture audience in the world — the patrons of the Rialto Theatre, New York. Proof that Plum Center Comedies are doing exactly that is found in the fact that Dr. Reisenfeld has just booked another Plum Center for the Rialto— "Pop Tuttle, Detekatif." It's a known fact that Every flum Center Makes Profit "Pie" and the exhibitor who gives his patrons Plum Centers is feeding them the finest film dessert on the market. The wise showman spends most of his time choosing features. He signs up for short stuff which he knows is consistently good. That's why so many exhibitors have placed their faith in Plum Center Comedies. It's YOUR turn NOW! Newest Release "Pop Turtle's Lost Control" Starring DAN MASON Presented by Paul Gerson Pictures Corp. F1^ B AMERICA OOKING QFFICES 723 SEVENTH AVE., NEW YORK CITY EXCHANGES EVERYWHERE Sales Office United Kingdom R-C PICTURES CORPORATION 26-27 D'Arblay Street, Wardour St., London, W. I. INC. England