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March 31, 1923
EXHIBITORS HERALD
69
"What the Picture Did For Me"
VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR
Copyright, J 923
You are especially invited to contribute regularly to this department. It is a co-operative service FOR THE BENEFIT OF EXHIBITORS.
TELL US WHAT THE PICTURE DID FOR YOU and read in the HERALD every week wbat tbe picture did for tbe other fellow, thereby getting tbe only possible guide to box office values. Address "What The Picture Did For Me," EXHIBITORS HERALD. 417 S. Dearb orn St., Chicago.
DOUGLAS FAIRBANKS IN ROBIN HOOD. — Borrow all the money you can get hold of, then book this film. It's the sensation of the season. Gets the crowds. Brings them back the second time. Makes them talk. Gets you new faces you never knew were in town. Don't be afraid of this picture. I think it's the greatest of its kind on the market today. Paid the most money I ever paid for a picture. Advertised it the biggest and. Boys, I got a nice bank account left after the showing.
Don't pass up this bet for any amount of rental asked. "Robin Hood" is good for any theatre for at least a week's run at advanced prices. Never had so many compliments on a production. Had patrons and a lot of them from surrounding towns. Some came as far as thirty-five miles and they went away feeling they had seen a rare treat. — H. E. SWAN, Empress theatre, Kearney, Neb.
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