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April y , 1923
1683
Sign Painting Stunt Is Used to Exploit "Adam's Rib"
Hartford, Conn. — An outdoor ballyhoo that got a large turnout in front of the Princess theatre for " Adam's Rib," was used by Jim Clancy of the theatre and Russell B. Moon, Paramount exploiteer.
Two members of the Princess staff, not sign painters either, were put on top of the theatre in front of the big 2-1-sheet stand that stays there permanently.
White paper covered the stand, and the men, dressed as cavemen, were equipped with mops and buckets of black paint. They scratched the title and funny little illustrations on the paper, and scheduled their work so the crowd had to hang around for a while before the sign made sense.
They pulled this stunt three days in succession. Afterwards the board was covered With the stock Paramount 24-sheet.
"East is West" windoxv, obtained through the Packer's Tar Soap tie-up, for the run of the picture at the Queen theatre, Austin, Texas
Typewriter Tie-Up Is Made on "Tailor Made Man"
FORT SMITH, Ark.— In addition to his teaser advertising and a full page tie-up ad on "A Tailor Made Man," manager Hugo Plath of the Palace theatre obtained an advantageous typewriter tie-up.
The Corona Typewriter people helped Mr. Plath advertise this picture by running a two column twenty inch ad stating that Charles Ray used a Corona typewriter. The authority for this last tie-up was an ad that ran in the Corona Magazine showing a picture of Charles Ray seated and writing upon one of Corona's product.
Something like ten telegrams were wired from the Dallas office to the different merchants in Fort Smith. These telegrams endorsed the different clothing shops and were signed by Charles Ray. Permission to send these wires was given by United Artists.
Campaign on "Oliver Twist" Is Directed at Children
Columbus, Ga. — Beginning two weeks before " Oliver Twist " opened, Manager I. C. Holloway of the Grand theatre got the librarian to place bookmarks, imprinted with an announcement of the picture, in all books leaving the library.
A large book was made of beaver board, painted in proper fashion, and used on the streets as a ballyhoo five days in advance, one hour each day while the crowds were thickest. During the engagement of the picture it was kept on the streets for about three hours each day.
On the Satnrday before opening, Mr. Holloway personally announced the picture to 900 kids attending the children's matinee. He told them this was one picture they just couldn't afford to miss.
For a prologue Mr. Holloway secured a local boy, just about the size of Coogan, who had made quite a reputation as a singer.
"Nobody's Money" Is Put Over on One Day's Notice
Pottsville, Pa. — A sudden switch in bookings made it necessarv for Edgar Brown of the Garden theatre to put over "Nobody's Money" in one day's time.
Vernon Gray, Paramount exploiteer, got up a ballyhoo for him at the cost of two gallons of gasoline.
Gray borrowed Mr. Brown's second-best automobile and painted the title on the glass window. He then borrowed eight money bags from the bank and stuffed them with sawdust and hung them all over the car.
Big dollar signs were also calcimined on the bodv, which cost nothing at all.
Tin Logan Auditorium, Philadelphia, utilized a medicine cabinet as a lobby display on "Dr. Jack," as shown here