Motion Picture News (Nov-Dec 1925)

November 2 8, 1925 2589* TENNESSEE Newport — Plans are being prepared for the erection of theatre bldg. to be erected at Newport. Seating Cap. 2,000. Owners — Dr. E. C. Lunsford of Newport and J. L. Lunsford of Cinn. VERMONT Burlington — Plans are being prepared for the erection of theatre bldg. on Eastern Ave. Approx. cost $90,000. Owners — John Tegu and son Andrew Tegu. SOUTH DAKOTA Sioux Falls — Archts. Buechner & Orth, 500 Shubert bldg., St. Paul, Minn., are drawing plans for the erection of theatre bldg. on site 70 x 120 between 3rd & 4th Sts., on Phillips Ave., Sioux Falls. Approx. Cost $115,000. Owner — Finkelstein & Reuben, Moses L. Finklestein, 4th flr., Loeb Loeb Arcade, Minneapolis. TEXAS Porth Arthur — Plans are being drawn for the erection of theatre bldg. to be erected in Port Arthur at an approximate cost of $250,000. Owner — Jos. C. Clemons of Beaumont. DISTRICT COLUMBIA Washington, D. C. — Archt. W. S. Plagor, 1930 Kearney St., N. E., is drawing plans for the erection of theatre bldg. & stores (2) on site 55 x 166, to be erected at I Ave. & 16th St., N. E. Approx. Cost $100,000. OwnerWest WcodridRe Theatre Co., 2504 Irving St., N. E. WASHINGTON Seattle — Plans are being drawn by B. Marcus Priteca, Pantages Bldg., for erection of theatre bldg. on Broadway between Harrison and Republican Sts. Approx. cost $500,000. Owners — Greater Theatre Company. pmiiiuiiuimiiiiHiiiiiiiiiiiiiinui i milium ii iiiimii mum nun mini ig j Inquiries and Comments g (Continued from page 2586) inm ini tiiiTiiiiiiniiiiiii mi uiiiitiiiiiiiitiiiiiiiiii jiiriiiiinuiiiiMxiiiiiitiii jurt liiiiiiittiiiiiiiiiiiiiiiiiiuitiKjiiriiiii^^ will) is required to produce the same screen brightness than is required at longer projection distances. This is in accordance with (he Law of Inverse Squares, the application of which to the projector beam, was established by this department. In the light of this, why are theatres constructed which invariably have projection distances ranging anywhere from 150 to 300 feet? Any projection distances in excess of 200 feet practically necessitates the use of the high intensity arc with its attendant evils. It matters not furthermore, that the reflector form of arc is sometimes used to replace the high intensity source since then a larger diameter of projection lens is required to compensate for the handicap in source brilliancy, which again means an equivalent amount of radiated energy passing through the film. The net effect is, therefore, the same — film deterioration. To effect the elinination of this waste would do well to consider much shorter projection distances than are now the vogue. The crux of this entire matter really rests in this item of projection distance. If theatre builders persist in constructing their large theatres in such a manner as to necessitate excessive illumination of the film in order to secure a picture which is no brighter than what could be secured with one-fourth the energy at one-half the projection distance, then they certainly cannot reasonably expect other exhibitors to follow preachings which they themselves do not practice. A projection distance of about 100-125 feet in large houses is both practical and desirable (To be Continued) The foyer of Chapman's Alician Court theatre, Fullerton, Cal. SAFETY FIRST The up-to-date railroad uses the SEMAPHORE to protect passengers, property and profit. The progressive motion picture theatre uses the CINEPHOR to establish and sustain its reputation for good projection, and to protect its profit from the inroads of poor attendance. The experience of large exhibitors all over the country justifies us in saying that your equipment is not 100% efficient if it does not include Cinephor Projection Lenses. 'Phone your dealer today for a convincing trial. BAUSCH & LOMB OPTICAL CO. 653 St. Paul St., Rochester, N. Y.