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THE BOOKING GUIDE
THE first issue of the Booking Guide was published in December last and contained information on all pictures released between September 1, 1920, and September 1, 1921.
There were over 5,000 copies of this edition placed in the hands of the theatre owners of the country.
Over 500 letters were written to us stating in brief —
"The Booking Guide is the greatest exhibitor help ever issued in the Motion Picture Industry."
Some theatre owners of the country can not and do not book pictures on a first run basis. Some even are forced to wait to show pictures until they are as much as two years old. Information on these pictures is very difficult to secure.
At times it is even impossible to secure any kind of Producer aids or discuss exploitation problems with the salesman. Even when this is possible it is not as satisfactory as securing information from a neutral source.
This does not only apply to the small houses in the small locality, but it applies as well to the second and third run houses — the' community houses in the larger towns and others who are shopping for good pictures which they have not shown but which are new in their localities.
It is well to remember that the pictures that make the big money are not always the current releases. As one theatre man told me — "I find that, in my booking, I have overlooked many a good bet which I snap up at the first opportunity no matter how old the picture is.,,
This at once makes a field for the Booking Guide. It is a reference book and exploitation aid.
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