Motion picture news booking guide (Apr 1922)

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BOOKING GUIDE References: Reviewed issue Oct. 22, 1921, page 2188. First run showings, pg. 2145, Oct. 22; 2282, 2284, 2285, Oct. 29; 2932d, Dec. 3; 392. Jan. 7. 1922. Advertisings Pages 1575, Sept. 24; 3127, Dec. 17. Exploitation: Page 2429, Nov. 5, 1921. Prologues: Page 2429, Nov. 5, 1921. Newspaper Display: Page 2683. Nov. 19, 1921. CAVE GIRL,, THE. Produced by Inspiration Pictures, Inc. Distributed by Associated First National. Released Dec. 26, 1921. Featuring Teddie Gerard. Director, Joseph J. Franz. Length, 4598 feet. Synopsis : . Deals with romance and adventures of a primitive girl who dons man's attire and fights for existence far removed from civilization. Meets a man who sought the wilderness to escape engagement from a woman he does not love.. The two women in the case are brought together in conflict for his affection. Then follows a battle of wits with the heroine triumphant. References: Reviewed issue March 4, 1922, page 1362. Advertising: Page 1391, Mar. 4, 1922. CERTAIN RICH MAN, A. Produced by Great Authors Pictures. Inc. Distributed by Hodkinson. Released Sept. 18, 1921. Featuring Robert McKim, Claire Adams and Carl Gantvoort. Director, Howard Hickman. Length, Six reels. Synopsis: Scheming banker to cover his shortages, urges the heroine to marry a wealthy suitor or else suffer the consequences of seeing her father and fiance financially involved. He later experiences severe problems which completely reform his character. Action takes place in small town. Modern drama. References: Reviewed issue Oct. 15, 1921. page 2053. First run showings, pg. 3419, June 4; 2681, Nov. 19; 3043, Dec. 10; 3190, Dec. 17; 1243, Feb. 25, 1922. Advertising: Pages 2146, Mar. 26; 3643. June 18; 1459, Sept. 17, 1921. Lobby Displays: Pages 726, Jan. 28; 868. Feb. 4, 1922. Newspaper Displays: Pages 3549, June 11; 2185, Oct. 22. CHASING THE MOON. Produced and distributed by Fox. Released Feb. 26, 1922. Star, Tom Mix. Director, Edward Sedgwick. Length, 5 reels. Synopsis: Rich seeker of thrills is to marry a beautiful girl. In her brother's laboratory he is poisoned. Professor in Spain is only one possessing antidote. Much action follows in his pursuit of scientist through Russiaand Spain. It is discovered it was not poison after all and the two lovers are happily united. References: Reviewed issue Feb. 18, 1922, page 1157. Advertising: Page 1192, 1193, Feb. 25, 1922. CHEATED HEARTS. Produced and distriuted by Universal. Released Dec. 12, 1921. Star Herbert Rawlinson. Director, Hobart Henley. Length, 4,415 feet. Synopsis: Youth, whose heritage is the curse of strong drink, is uncertain of himself. Gives up claim to girl and sails for Europe. Learns in Paris that his brother is missing in Morocco and leaves to conduct a search. Girl arrives in Tangiers where there is a happy reunion and he discovers that his love for her is stronger than his desire for drink. Modern drama. References: Reviewed issue Dec. 10, 1921, page 3102. First run showings, pages 389, Jan. 7; 506, Jan. 14; 737, Jan. 28. Advertising: Page 3000 Dec. 10. CHIVALROUS CHARLEY. Produced by Selznick Pictures Corp Distributed by Select Pictures Corp. Released Dec. 10, 1921. Star. Eugene O'Brien. Director, Robert Ellis. Length, 5 reels. Synopsis: Depicts attempts of young man <o live down reputation for too much gallantry toward the ladies. Coming back to New York after some years spent in the West, he concludes nature is stronger than environment. Uncle engages captivating miss and host of confederates to inveigle him in series of complications to prove gallantry a practice of Middle Ages. Plans miscarry and Charley marries fair deceiver. A comedy-drama. References: Reviewed issue of Dec. 10, 1921, page 3104. First run showings pg. 236B. Dec. 31; 509, Jan. 14, 1922; 1357, March 4. Advertising: Page 17, Dec. 24. 1921. USE THE WEEKLY BOOKING CHART A New Service in This Issue — Appearing on pages 112 to 137