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22
MOTION PICTURE NEWS
References: Reviewed issue Dec. 3, 1921, page 2986. First run showtnes. Pg. 620, Jan. 7, 1922.
Exploitation: Page 404, Jan. 7, 1922. Newspaper Display: Page 391, Jan. 7, 1922.
DISCONTENTED WIVES. Produced by Herald Productions. Distributed by Playgoers Pictures, through Pathe. Released Sept. 25, 1921. Star and Director, J. P. McGowan. Length, 5 reels.
Synopsis: Drama of the East and the West. Contrasts the culture and luxury of civilization with the ruggedness and barrenness of life in the gold regions of California's hills. Also presents a character study — the wife grows discontented under strain of hardships; the husband blind to everything but his eternal struggle for gold; the other man, gaining his ends by fair means or foul.
Advertising: Pages 1168, Sept. 3; 1X16. Oct. 8; 1961, Oct. 15; 2104, Oct. 22; 2255, Oct. 29.
DOLE'S HOUSE, A. Produced by Nazimova Productions. Distributed by United Artists. Released Feb. 12, 1922. Star, Nazimova. Director, Charles Bryant. Length, 7 reels.
Synopsis: Ibsen's drama picturized. The central idea of the picture is the duty of every woman — her right to develop her own individuality. Nora is the toy-like wife of Towald Helmet, a self-satisfied accountant who becomes manager of the local bank just after he has been desperately ill. Nora-1 through risky means borrows the money to send him away. When he later learns of this he denounces her and then relents. She rejects his plea for forgiveness and leaves him to live her life as she sees fit.
References: Reviewed issue Feb. 25, 1922, pg. 1267. First run showings, 1243, 1245, Feb. 25.
Advertising: Pages 469, Jan. 14; 571, Jan. 21; 678, Jan. 28; 811, Feb. 4; 937, Feb. 11; 1071, Feb. 18; 1200, Feb. 25.
Prologues: Page 1233, Feb. 25, 1922.
DON'T GET PERSONAL. Produced and distributed by Universal. Released Jan. 16, 1922. Star, Marie Prevost. Director, Clarence Badger. Length, 4783 feet.
Synopsis: Comedy-drama of a Follies beauty who breezes into an aristocratic family and starts a storm that subsides in a double wedding. The actress brings her dog along and it is this animal which introduces the girl to her future husband through some canine prank. Adventures become complicated when she endeavors to aid Cupid, but are straightened out and the double wedding ensues.
References: Reviewed issue Jan. 21, 1922, page 644. First run showings, pg. 506, Jan. 14; 864, 866 Feb. 4; 986. Feb. 11.
Lobby Displays: Page 1117, Feb. 18.
Exploitation: Page 1117, Feb. 18.
Newspaper Display: Page 1242, Feb. 25.
DON'T TELL EVERYTHING. Produced by Famous Players-Lasky. Distributed by Paramount. Released Dec. 11, 1921. Starring Wallace Reid, Gloria Swanson, Elliot Dexter. Director, Sam Wood. Length, 5 reels.
Synopsis: A comedy and satire on engaged couples. A wealthy sporting young man chooses for his bride a feminine girl who loathes the sports ber sweetheart adores. The third party is a " pally " sort of girl who fishes, hunts and golfs most proficiently. The two schools of feminine attraction are pitted against one another. And sex appeal wins over the good chum.