Motion picture news booking guide (Apr 1922)

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5*1 MOTION PICTURE NEWS him for attempted burglary. His death occurred a few minutes before twelve, thus saving girl from bigamy. Modern romantic drama. References: Reviewed issue Mar. 4, 1922, page 1367. Advertising: Page 561, Jan. 21, 1922. MILLIONAIRE, THE. Produced and distributed by Universal. Released Nov. 14, 1921. Star, Herbert Rawlinson. Director, Jack Conway. Length, 4,730 feet. Synopsis: Mystery melodrama with humorous incidents concerning a wageslave who comes into a rich inheritance under the provision that he protect himself from the men who had killed his benefactor. He attempts to get at the bottom of things but finds himself confronted by hidden dangers that lurk everywhere. He runs the gang to earth and succeeds in convincing the girl he loves that riches cannot ruin him. Locale New York. References: Reviewed issue Nov. 12, 1921, page 2607. First run showings, pg. 2932c, Dec. 3; 3188, Dec. 17. Advertising: Page 2365, Nov. 5, 1921. Lobby Display: Page 399, Jan. 7, 1922. Newspaper Display: Page 53, Dec. 24, 1921. MISS LULU BETT. Produced by William deMille. Distributed by Paramount. Released Jan. 1, 1922. With Lois Wilson, Milton Sills and Theodore Roberts. Director, William deMille. Length, 5,904 feet. Synopsis: Adaptation of Zona Gale's story and play treating of a small town drudge who thinks herself unattractive. Fails to lift herself or to develop personality. But finally marries. This marriage proves disastrous and heroine returns home. Develops spunk and finally meets with happiness through a lasting love. References: Reviewed issue Dec. 31, 1921, page 331. First run showings, pg. 2S18, Nov. 26; 3045, Dec. 10; 53, 55, Dec. 24; 236a, 236c, Dec. 31; 507, Jan. 14; 1922; 620, 621, Jan. 21; 736, Jan. 28; 865, Feb. 4; 988, Feb. 11; 1245. Feb. 25. Advertising: Pages 2067, Oct. 22; first insert, Nov. 19; 2885, Dec. 3; 2993-4, Dec. 10; 5, Dec. 24; 143, Dec. 31; 456, 457, Jan. 14; 561, 562, Jan. 21; 670, Jan. 28; 1181, Feb. 25. Exploitation: Pages 406, Jan. 7; 1241, Feb. 25. Newspaper Display: Pages 3190, Dec. 17; 236B, Dec. 31; 1126, Feb. 18. MOLLY O. Produced by Mack Sennett-Mabel Normand Productions. Distributed by Associated Producers through Associated First National. Released Dec, 1921. Star, Mabel Normand. Director, Richard Jones. Length, 7,588 feet. Synopsis: A sort of romantic Irish Cinderella story which shows a girl of modest circumstances, hoping and realizing a fine position in the world. Molly is the daughter of a washwoman and a hard-working father, intent on raising a " decent " family. He introduces a rough-neck plumber as his idea of an ideal son-in-law. Molly selects a millionaire-bachelor as her choice and finally wins him after many comedy and melodramatic situations which form the basis of the plot. References: Reviewed issue Dec. 3, 1921, page 2985. First run showings, pg. 2818, Nov. 26; 2932a, 2932c, Dec. 3; 3042, 3044, Dec. 10; 3188, Dec. 17; 55, Dec 24; 236b, Dec. 31; 391, Jan. 7, 1922; 508, Jan. 14; 619, 620, Jan. 21; 735, 736, Jan. 28; 988, Feb. 11. Advertising: Pages 899, Aug. 20; 1175, Sept. 3; 1270. Sept. 10; 1849. Oct. 8; 2268, Oct. 29; 2668, Nov. 19; 2920, 2921, Dec. 3; 3170. 3171. Dec. 17; 208, Dec 31; 592. 593, Jan. 21; 1097, Feb. 18; 1210, Feb. 25; 1330, 1331, Mar. 4. Lobby Displays: Pages 397, Jan. 7; 727. 730, Jan. 28; 1225, Feb. 25. Exploitation: Pages 3052, Dec. 10; 3203. Dec. 1 7: 397. Jan. 7; 608-610, Jan. 21; 723, 725, 727, 730, 733, Jan. 28; 856, 858, 860, 863, Feb. 4; 974, 9S0, Feb. 11; 1120, 1121, Feb. 18; 1350, Mar. 4. Prologues: Pages 58, 59, Dec. 24; 726, Jan. 28; 858. 859, Feb. 4; 1235. Feb. 25. Newspaper Display: Pages 989, Feb. 11; 1125, Fob 18. .MOONLIGHT FOLLIES. Produced and distributed by Universal. Released Sept. 26, 1921. Star, Marie Prevost. Director, King Baggot. Length. 4.46s* feet. Synopsis: A romance of a vivacious girl whose idea of a good time is provoking men into falling in love with her. Her father calls a halt commanding that she must find one and settle down. She chooses a man who is a woman-hater. He succumbs to her charms and makes her love him. Locale, country estate of wealthy New Yorker. References: Reviewed issue Sept. 24, 1921. page 1669. First run showings pg. 1735, 1736, Oct. 1; 1 866. Oct. 8; 1990. Oct. 15; 2146, Oct 22. Advertising: Puges 812, Aug. 13; 1032. Aug. 27; 3000, Dec. 10. Lobby Displays: Page 3049. Dec. 10. 1921 Exploitation: Page 2829. Nov. 26, 1921.