Motion picture news booking guide (Apr 1922)

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BOOKING GUIDE 57 PARISIAN SCANDAL, A. Produced and distributed by Universal. Released Dec. 5, 1921. Star, Marie Prevost. Director, George Cox. Length, 4,739 feet. Synopsis: Concerning: a vivacious French girl whose youthful enthusiasm causes her and her many admirers a great deal of trouble. She meets a young American and talks to him in English, while she flirts with him in French. He beats up a count when he believes he is interfering with their love affair. Eventually, she marries the American and sails to the homeland with him. Locale, America and Paris. References: Reviewed issue Dec. 3, 1921, page 2988. First run showings, pg. 236a, Dec. 31; 389, 390, 392, Jan. 7; 1358, Mar. 4. Advertising: Page 3000, Dec. 10, 1921. Newspaper Display: Page 865, Feb. 4, 1922. PARTED CURTAINS. Produced and distributed by Warner Bros. Released Nov. 5, 1922. Featuring Henry B. Walthall and Mary Alden. Director, John Bracken. Length, 5 reels. Synopsis: The theme revolves around the idea that "once a crook always a crook." Consequently, Joe Jenkins is condemned by society when he is released from prison. He is unsuccessful in his search for work until he finds a man who has faith in him. He sacrifices himself for the wife of the man who has befriended him. In the end he is cleared of suspicion and wins the man's daughter. Crook drama with society and slums of New York as a background. References: Reviewed issue Oct. 29, 1921, page 2347. Advertising: Pages 1838, Oct. 8; 2390, Nov. 5; front cover, Nov. 19. PEACOCK ALLEY. Produced by Tiffany Productions. Distributed by Metro. Released Jan. 23, 1922. Star, Mae Murray. Director, Robert Z. Leonard. Length, 8 reels. Synopsis: Spectacular drama, incorporating American and French locale. Star, in the role of Parisian dancer, married to American from straight-laced family and small town. He brings her to his family but because of former career she is snubbed and they both leave the town. He commits theft to keep her in luxury, but misunderstands her method of helping to save him. She returns to France and several years later a reconciliation is effected through the child. References: Reviewed issue of Nov. 26, 1921, page 2873. First run showings, pg. 864-867, Feb. 4, 1922; 987, Feb. 11; 1125, Feb. 18; 1243, Feb. 25. Advertising: Pages 1517, Sept. 17; inserts, Feb. 4, 1921; 1141, 1142, Feb. 18. Lobby Displays: Page 986, Feb. 11, 1922. Prologues: Page 1234, Feb. 25, 1922. Exploitation: Pago 1348, Mar. 4, 1922. Newspaper Displays: Page 1126, Feb. 18, 1922. PENROD. Produced by Marshall Neilan. Distributed by Associated First National. Released Feb. 20, 1922. Star, Wesley Barry. Director, Marshall Neilan. Length, 8 reels. Synopsis: Booth Tarkington's famous character brought to the screen. Penrod organizes a society with " grips," " nishiations " and " symbols." The society meets in a cave they have dug, much against the wishes of the grown