Motion picture news booking guide (Oct 1922)

Record Details:

Title:
Motion picture news booking guide
Date:
Oct 1922
Publisher:
New York : Motion Picture News, Inc.
Volume:
Motion picture news booking guide (Oct 1922)
Leaf #:
0004
Language:
English
Collection:
Early Cinema, Year Book, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
December 02, 2023
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A Step Forward This is the third issue of the MOTION PICTURE NEWS BOOKING GUIDE. It is offered to the industry as a step forward in Motion Picture Trade Paper Publishing. The Trade Paper— MOTION PICTURE NEWS— is the link between the Production and Distributing end of our industry and the Exhibition end. The NEWS is the recognized channel of communication. Here is a neutral organ carrying the messages and announcements of the industry from one branch to the other. It is a channel the value of which cannot be overestimated. The distributors need it — must have it — yet they do not use it with full intelligence. The theatre man could not be without it, else how can he keep abreast of the doings in the industry ? Not through the mails. This method is used now to an extent where the material mailed is seldom opened and almost never read. The shortcoming of the NEWS has been that in many cases the weekly edition was of use only while it was current. References to back issues was next to impossible, yet — 90% of the Theatre Owners of the country exploit and exhibit pictures from a month to two years after they have been reviewed in the NEWS. The Trade Paper therefore was of little value unless indexed each week by the Theatre Man. This was the case up to 18 months ago. NOW you have this volume— the NEWS BOOKING GUIDE — an index to your file of the NEWS. Book a picture two years after release — look it up in the BOOKING GUIDE— refer back to the references in the various issues of the NEWS and you have REVIEWS — EXPLOITATION — PRODUCERS ADVERTISING PERCENTAGE VALUE THEATRE COMMENTS, etc., on EVERY PICTURE released. File the NEWS each week and use the GUIDE. •I