Motion picture news booking guide (Oct 1922)
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10
MOTION PICTURE NEWS
BEARCAT, THE. Produced and distributed by Universal. Released April 3, 1922. Star, Hoot Gibson. Director, Edward Sedgwick. Length. 4.538 feet.
Synopsis: Western story carrying considerable comedy. Picturesque type of westerner comes from across the Rio Grande into border town singing bloodthirsty verses calculated to make people think he was a bad man. He makes a friend of the sheriff in spite of his manner and falls in love with a girl whom he saves from a runaway. She is engaged to college youth but the westerner triumphs after a series of vivid episodes. College youth gets mixed up with woman in neighboring town and clears out. Westerner secures a job on ranch belonging to sweetheart's father.
References: Reviewed issue April 8, 1922, page 2098. First run showings, pg. 2319, Apr. 22; 2941, May 27, 1922.
Newspaper Displays: Page 2836, May 20, 1922.
BEAUTY SHOP. THE. Produced by Cosmopolitan Productions. Distributed by Paramount. Released May 14, 1922. With Raymond Hitchcock and all-star cast. Director, Edward Dillon. Length, 6,536 feet.
Synopsis: Adaptation of musical comedy in which Hitchcock starred. Treats of a beauty doctor, who, hounded by his creditors, is mistaken for a missing baron and is induced to go to Bolognia to inherit his property. Wrhen he arrives he discovers his only inheritance is a duel with a notorious bad man. The doctor falls in love with a dancing girl and after some adventurous Incident the feud is called off and everybody is happy. Comedy -romance, based ton mythical kingdom idea.
References: Reviewed issue May 20, 1922, page 2880. First run showings, pg. 2833, May 20; 3235, June 17; 258, July 15; 347, July 22; 1008-9, Aug. 26: 1372. Sept. 16, 1922.
Advertising: Page 1787, March 25; 2621, May 13, 1922.
Exploitation: Page 515, July 29, 1922.
BEAUTY'S WORTH. Produced by Cosmopolitan Proluctions. Distributed by Paramount. Released May 14 1922. Star, Marion Davies. Director, Robert Vignola. Length, 6,751 feet.
Synopsis: Romantic drama showing evolution of a Quaker maid into society butterfly. The girl is induced to become society butterfly by society crowd artist, in order to win attentions of childhood sweetheart. The artist designs beautiful gowns for her, stages a charades entertainment in which she carries away the honors, and Anally the man she has wanted to marry proposes. It is then that she decides that she hasn't been in love with him, but does care for the artist who has been responsible for her success. He proposes and is accepted.
References: Reviewed issue April 8, 1922, page 2097. First run showings, pg. 2070, Apr. 8; 2192, Apr. 15; 2566, May 6; 2684-5-6. May 13; 2835, May 20; 2943, May 27; 3131, June 10; 46, July 1; 260, July 15; 510, July 29, 1922.
Advertising: Pages 2511-12-13-14, May 6, 1922.
Lobby Displays: Page 1012, Aug. 26, 1922.
Exploitation: Pages 354, July 22; 632, Aug. 5; 1015, Aug. 26, 1922. Newspaper Displays: Pages 511, July 29; 618, Aug. 5, 1922.
BELLE OF ALASKA. Produced by Chester Bennett. Distributed by American Releasing Corp. Released March 5, 1922. Star, Jane Novak. Director, Chester Bennett. Length, 4,666 feet.
Synopsis: A human interest drama of the Yukon. Kansas farmer and his wife sell their belongings and start for Alaska in search for gold. Hu-<l>;m<l deserts wife after obtaining money. She obtains work in a cheap restaurant and makes the acquaintance of a gambler and his " lady friend." Later, the wife sails for Alaska to escape being tried for a murder. The ship is wrecked and the woman assumes the name of gambler's "lady friend," who is irtWMi Climax shows the gambler, who has fallen in love with the woman, in a terrific fight with the husband. A bullet from unknown onlooker kills the husband.
References: Reviewed Issue April 29, 1922, page 2471. First run showings, pgs. 2321. April 22; 2940, May 27; 3236. June 17, 1922. Advertising: Page 1296, March 4; 674, Aug. 12, 1922. Lobby Displays: Pages 3138, June 10; 3251, June 17. 1922. Prologues: Page 3140. June 10. 1922.
BEYOND THE ROCKS. Produced by Famous Players-Lasky. Distributed by Paramount. Released May 7, 1922. Star, Gloria Swanson. Director. Sam Wood. Length, 6,740 feet.
Synopsis: One of Elinor Glynn's famous novel romances, wherein the wife, in a forced marriage to an elderly millionaire, falls in love with an attractive young nobleman and their passionate meetings and love scenes take one to many of the bright spots of the world Including the Alps, London. Versailles, and the Arabian Desert. Untimely death of husband at the hands of desert bandits clears the way for happy culmination of young lovers' romance.