Motion picture news booking guide (Oct 1922)

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BOOKING GUIDE 45 Synopsis: Romantic comedy -drama with love interest predominating. Has to do with a member of Northwest Mounted, whose mother is murdered by a typical dance hall villain. His uncle, whose one affair of the heart had been blasted forty years ago by a quarrel, decides to get the trooper happily married and places an ad in a matrimonial paper. Beautiful girl answers ad for fun and she and uncle correspond. Girl leaves, ostensibly to meet her father at the town, but really to marry her correspondent. Arriving, she finds father has left and meets the villain. The hero learns of uncle's correspondence and starts after the girl. Heroine's aunt comes looking for her — proves to be uncle's lost sweetheart. Double romance ends story. References: Reviewed issue July 8, 1922, page 196. Advertising: Page 2518, May 6, 1922. MAN TO MAN. Produced and distributed by Universal. Released March 20, 1922. Star, Harry Carey. Director, Stuart Paton. Length, 6,629 feet. Synopsis: Western melodrama. Opening scene shows hero a derelict in a South Sea retreat where he has been driven by a tyrannical grandfather. News of his father's death and his inheritance of a wealthy ranch reaches him. He adopts a little native girl and returns to Arizona. Finds his grandfather ready to fight him at every turn. The girl he loves, on adjoining ranch, believes him unworthy and accepts the " daughter " as mute evidence. After a series of thrilling fights against his enemies the hero wins out. He saves the heroine from a cattle stampede — this scene is one of the picture's highlights. References: Reviewed issue Feb. 11, 1922, page 1039. First run showings, pg. 1944, April 1; 2070, April 8; 2192, 2194, April 15; 2437, 2439, April 29; 2834-5, May 20; 3048, June 3, 1922. Advertising: Pages 806, Feb. 4; 1437, March 11; 1684, March 25; 2024, April 8; 2138, April 15, 1922. Lobby Displays: Pages 2552, 2557, May 6; 2681, May 13, 1922. Newspaper Displays: Page3 2940, 2942, May 27; 619, Aug. 5, 1922. MAN UNCONQUERABLE, THE. Produced by Famous Players-Lasky. Distributed by Paramount. Released July 2, 1922. Star, Jack Holt. Director, Joseph Henabery. Length, 5,795 feet. Synopsis: Melodrama revolving around pearl fisheries and the coveting of jewels by plotters. Action and picturesque locations. Some love interest. Treats of a young New Yorker who inherits a pearl fishery in the South Seas. Governor of island protects plotters desirous of looting place of its jewels. Youth meets girl whose father operates a nearby fishery. The latter thinks New Yorker a scoundrel but soon changes his mind. The old man is killed by the plotters who attempt to fasten crime on the American. But he defends himself and conquers his enemies. Soon after the girl and the man come to an understanding. References: Reviewed issue July 29, 1922, page 559. First run showings, pg. 258-60, July 15; 346. 348, July 22; 510, 512-3, July 29; 620, Aug. 5; 716-7. Aug. 12; 1136, Sept. 2, 1922. Advertising: Pages 1789, March 25; 2621, May 13, 1922. Lobby Displays: Pages 1491, Sept. 23, 1922. Prologues: Page 1145, Sept. 2, 1922. Exploitation: Page 1375, Sept. 16, 1922. Newspaper Displays: Pages 716, Aug. 12; &74, Aug. 19; 1008, Aug. 26. 1922. MAN UNDER COVER, THE. Produced and distributed by Universal. Released April 10, 1922. Star, Herbert Rawlinson. Director, Tod Browning. Length, 4,566 feet. Synopsis: Crook drama — human interest theme carrying a sustained note of romance and some comedy relief. Crook with his pal serve term in jail and upon gaining their freedom go to former's home town with purpose of finding " easy pickings." The hero discovers boyhood sweetheart about to be swindled by some oil sharks. He decides to go straight and help her win back money. Concocts a scheme whereby he has " discovered " a gusher and swindles the sharks into buying it for the sum they took from the townspeople. They find themselves in a trap and attempt to escape, but the hero frustrates their plans. References: Reviewed issue April 15, 1922, page 2217. First run showings, pg. 2564, May 6; 2684, May 13; 2834, May 20. 1922. Exploitation: Page 1016, Aug. 26, 1922. MAN WHO MARRIED HIS OWN WIFE, THE. Produced and distributed by Universal. Released May 1, 1922 Star, Frank Mayo. Director, Stuart Paton. Length, 4,313 feet. Synopsis: Fantastic melodrama, the forepart of story revealing vivid sea scenes. Develops into marital misunderstanding. California shipmaster saves beautiful girl during a shipwreck and later marries her. He becomes a wealthy shipowner but loses the love of his wife. He thinks it is because