Motion picture news booking guide (Oct 1922)

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. NOVELTY YESTERDAY A NECESSITY TODAY Four years ago there was in existence only one print of one single reel subject photographed in color. Today Prisma Color Subjects are well and favorably known, and regularly shown in all first class theatres. Pr'xzma Color is now a necessity in every wellbalanced program. PRIZMA MASTER PICTURES About 100 short subjects are available covering all types of picture! Artistic, entertaining and carefully produced to do their share in building box-office programs. MUSIC FILMS These exquisite little dances, photographed in Pr'xzma Color, in synchronization with the music, are distinctly different from anything else in the industry. They provide a complete act of unquestioned merit. Produced for Music Films, Inc. " HEIDI OF THE ALPS " The first two reel drama ever made in color photography. From Spyri's well known story, familiar to every school child. Starring Madge Evans. Directed by F. A. Thomson. Distributed by Federated Exchanges. " BALI THE UNKNOWN " This extraordinary five reel entertainment adventure feature produced by Harold H. Horton, is one of those rare pictures that alert snowmen book with profit to themselves and prestige for their houses. The only picture in existence of the South Sea Islands in color. Won splendid box office results at the Capitol, New York; California, Los Angeles; Allen, Cleveland, and others. "THE GLORIOUS ADVENTURE" The first six reel drama ever made entirely in color. Produced for J. Stuart Blackton, featuring Lady Diana Manners and an all star cast. Distributed by Allied Pro S ducers & Distributors Corporation. S CWi For direction as to the distributor of Prizma Color products in your territory, write or wire — PRIZMA, INCORPORATED 110 West 40th St. New York, N. Y. 114