Motion picture news booking guide (Apr 1923)

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Good Bets You May Have Overlooked THE above is the title I would give this BOOKING GUIDE. The crying waste in this business is that the average picture doesn't get 40% distribution. It is swept to the shelf by the rush of productions. A good picture, new to your house and community, is just as new as a current release and just as good. It is really better because its value has been proven by a check-up of box-office reports (see the Booking Guide) and exploitation actually done and proven (see the Booking Guide). Look over this Booking Guide and you're sure to find many a good bet overlooked and full references to all the reviewing, box-office, exploitation material you need in the pages of MOTION PICTURE NEWS. It is the best first aid to the Box-Office in the business.