Motion picture news booking guide (Apr 1923)

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BATTER UP ABE Ruth is back again, clouting them over the fence as usual. The Yanlcees built a new stadium, which cost a giant sum of money. And 74,000 fans turned out on opening day to watch them. That's support! There is one thing that the exhibitor owes the independent producer who is making box-office attractions for him. That's support ! PREFERRED PICTURES have been made with the exhibitor's success in mind. They have the class" that audiences of to-day demand in pictures ; they hav«f big stories, great direction, box-office casts — they have thrills and romance and adventure. We are making bigger pictures all the time. Next season's program, we are confident, will astound you. And, we are proud to say, we are getting from you the one thing that is essential for us to go on. That's support! B. P. SCHULBERG presents RICH MEN'S WIVES POOR MEN'S WIVES SHADOWS ARE YOU A FAILURE ? THORNS AND ORANGE BLOSSOMS THE GIRL WHO CAME BACK THE HERO DAUGHTERS OF THE RICH PREFERRED T/U ^ f°! °Ur mUt*kes „ AL-LICHTMAN PICTURES Inc. V 7ou 11 Payfor our $MCCC$*J agsssffiSsa 12