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BOOKING GUIDE
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crook and takes kindly interest in youth. Eventually he returns to America and makes a man of himself and wins the girl after a harrowing adventure.
References: Reviewed issue Dec. 23, 1922, page 3228. First Run Showings: Page 1163, March 10, 1923. Advertising: Pages 3273, Dec. 30, 1922; 630. Feb. 10, 1923.
BACK FIRE. Produced and distributed by Sunset Productions. Released Nov 1, 1922. Star, Jack Hoxie. Director, Alvin J. Neitz. Length, 4,628 feet.
Synopsis: Western melodrama. " Lightning " Carson and a chance acquaintance, Jim Hampton, drift into a little town in the West. Desperately in need of money, Jim sugggests that they hold up the Wells-Fargo office. The suggestion is overheard. By chance, the express office is robbed and the two are suspected. Hampton is thrown into jail and " Lightning " pursued by the Sheriff. He meets Jim's sister and falls in love with her. When the Sheriff finally traps " Lightning " it is found he is a Texas Ranger. They join forces and a battle follows between them and the real outlaws. When the bandits are captured " Lightning " claims Jim's sister Betty. Advertising: Pages 2998, Dec. 16; 3314, Dec. 30, 1922.
BACK HOME AND BROKE. Produced by Famous Players-Lasky. Distributed by Paramount. Released Dec. 25, 1922. Star, Thomas Meighan. Director, Alfred E. Green. Length, 7,814 feet.
Synopsis: Romantic comedy-drama. George Ade's story. Young man in small town is accepted everywhere because his father is supposed to be a wealthy citizen. But after his death it is found he has no money. The penniless youth's false friends desert him — with the exception of a few— one of these is a girl. He goes West to develop his father's oil wells, previously declared valueless. He strikes it rich. Returning home, he masquerades as a failure, to find out who are his friends — and then turns the tables. Townspeople prepare dinner for unknown wealthy guest — it is part of young man's scheme. He disposes his identity and announces his engagement. References: Reviewed issue Jan. 6, 1923, page 79.
First Run Showings: Pages 63-66, Jan. 6; 184-5, 187. Jan. 13; 311-2, Jan. 20; 688, Feb. 10; 816, Feb. 17; 929, Feb. 24; 1165, March 10, 1923.
Advertising: Pages 2776, May 20; 2904, May 27; 5. July 1; 2977, Dec. 16; 3260-61, Dec. 30. 1922.
Lobby Displays: Page 566, Feb. 3, 1923.
Exploitation: Pages 564, 568, Feb. 3; 827, Feb. 17; 1173, Mar. 10, 1923. Newspaper Displays: Pages 185, Jan. 13; 687, Feb. 10; 929, Feb. 24, 1923.
BEAUTIFUL AND DAMNED, THE. Produced and distributed by Warner Bros. Released Jan. 1, 1923. Star, Marie Prevost. Director, William Seiter. Length,
Synopsis: Society comedy-drama. Expose of colorful life among the disciples of jazz — a picturization of F. Scott Fitzgerald's book. Rich youth marries a girl and they are content to live only for pleasure, awaiting the death of the husband's wealthy uncle. The couple are happy for a time, but they drown their troubles in drink. Finally, the wife realizes their aimless existence and reforms, but the husband only drinks the harder, until he finally appreciates
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7 reels.