Motion picture news booking guide (Apr 1923)

36 MOTION PICTURE NEWS of robbing their patients. The uncle, rather than continue to do their bidding, commits suicide. After many exciting adventures and narrow escapes, the hero brings the criminals to justice and wins the girl. References: Reviewed issue Nov. 25, 1922, page 2687. First Run Showings: Page 1039, March 3, 1923. Advertising: Page 486, July 29; 2509, Nov. 18; 2950, 2953. 2956, Dec. 9; 3067. 3069, 3071, Dec. 16, 1922. Exploitation: Page 452, Jan. 27, 1923. Newspaper Displays: Page 560, Feb. 3, 1923. BURNING SANDS. Produced by George Melford. Distributed by Paramount. Released Oct. 15. 1922. With Wanda Hawley. Milton Sills, Robert Cain and Jacqueline Logan. Director, George Melford. Length, 6,919 feet. Synopsis: Romance of the desert. Based on novel by Arthur Weigall. Young Englishman, tired of civilization, takes up his abode in the Arabian desert. On the death of the old Shiek he is made leader of the tribe, the Shiek's son having displeased his father. The son plots with traitorous English officer to do away with the hero. Lizette, a French dancer, whom the man had befriended, warns him of the plot. An English society girl follows him to the desert to seek his forgiveness. Jealous French girl nearly disillusions her rival. Hero is rescued from renegade Arabs and reunited with sweetheart after Lizette is killed in attempted escape. References: Reviewed issue Sept. 16, 1922, page 1389. First Run Showings: Pages 1369, Sept. 16; 1484, Sept. 23; 1609. Sept. 30; 1746-7, Oct. 7; 2020-21, Oct. 21; 2417-9, Nov. 11; 2922. Dec. 9; 3050, Dec. 16; 3375. Dec. 30. 1922; 443, Jan. 27; 560, Feb. 3. 1923. Advertising: Pages 1790, March 25; 2763, May 20; 2905, May 27; 5, July 1; 669. Aug. 12; 1077, Sept. 2; 1423-4, Sept. 23, 1922. Lobby Displays: Pages 3044, Dec. 16; 3201-2, Dec. 23. 1922; 452, 459. Jan. 27. 1923. Exploitation: Pages 2170, Oct. 28; 2668, Nov. 25; 3039-40, Dec. 16, 1922; 73, Jan. 6; 459. Jan. 27, 1923. Window Displays: Pages 3201, Dec. 23, 1922; 937. Feb. 24, 1923. Newspaper Displays: Page 1886, Oct. 14, 1922. BUSTER, THE. Produced and distributed by Fox. Released Feb. 18, 1923. Star, Dustln Farnum. Director, Colin Campbell. Length, 4,587 feet. Synopsis: Western melodrama of the romantic type. Boston society girl, niece of a wealthy woman, is sent to a ranch, where it is hoped the change of environment will awaken the girl to something more than having her own way. The foreman finds the over-indulged girl amusing. Then he recognizes a more serious feeling regarding her welfare and his attempts to protect her are misunderstood. When he meets with accident in her defence she, in turn, saves him from fatal plunge down the mountainside. She finds herself, undergoes a change and decides to remain as the foreman's wife. References: Reviewed Issue Feb. 24, 1923, page 942. — C — CALIFORNIA ROMANCE, A. Produced and distributed by Fox. Released Dec. 24, 1922. Star, John Gilbert. Director, Jerome Storm. Length, 3,892 feet. Synopsis: Romantic drama of the days when California was annexed to the Union. The heroine is in love with a youthful Don who has a streak of* cowardice in his make-up. She finally brings the affair to the point where she will give her love to a rival unless he shows some signs of being courageous. He shows his fighting spirit, and in the subsequent conflict the hated rival receives his punishment as the leader of a guerilla band. The hero emerges with flying colors. References: Reviewed Issue Dec. 23, 1922, page 3226. CALVERT'S VALLEY. Produced and distributed by Fox Film Company. Released Oct. 8, 1922. Star, John Gilbert. Director, Jack Dillon. Length, 4,416 feet. Synopsis: Mystery melodrama based upon self-sacrifice. Hester Rymal tells Jim Calvert she no longer loves him and breaks their engagement. A little later Calvert meets his death by a fall from a cliff. A widow tells Page I. mis n, whom she finds in a drunken stupor, that he killed Calvert, but out of sympathy will keep his secret. Emlyn overhears Calvert's mother accusing Hester of having caused her son's death. Emlyn confesses to save the girl. At the trial the widow admits that her demented son, now dead, killed Calvert. Emlyn Is freed to find happiness with Hester. References: Reviewed Issue October 21. 1922. page 2043. First Run Showings: Page 2419. Nov. 11, 1922. Advertising: Insert. July 8; 1721. Oct. 7, 1922. Exploitation: Page 3199, Dec. 23. 1922.