Motion picture news booking guide (Apr 1923)

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BOOKING GUIDE 47 Advertising; jraj 2496, Nov. 18, 1922. Lobby Displays: Pages 451, Jan. 27; 1046, Mar. 3, 1923. Exploitation: Pages 447, Jan. 27; 574, Feb. 3, 1923. Newspaper Displays: Page 2923, Dec. 9, 1922. FACE ON THE BARROOM FLOOR, THE. Produced and distributed by Fox. Released Jan. 1, 1923. Featuring H. B. Walthall, Ruth Clifford and Alma Bennett. Director, Jack Ford. Length, 5,785 feet. Synopsis: Heart interest melodrama carrying adventure, romance and counterplots. Suggested by the old poem. Artist engaged to marry society girl, became charmed with daughter of fisherman who poses for him. Society girl's brother brings dishonor upon the fisherman's daughter and when she commits suicide the artist shields the brother. Naturally he is blamed by his fiancee, who terminates the engagement. The artist becomes a derelict and is imprisoned upon a false charge. His skill with the brush never deserts him and he paints a face upon the barroom floor. Eventually he is lifted from his environment by his erstwhile fiancee. References: Reviewed issue January 20, 1923, page 336. First Run Showings: Pages 818, Feb. 17; 930, Feb. 24; 1164, Mar. 10, 1923. Advertising: Two oage insert, Jan. 6; 412-3, Jan. 27; 528, Feb. 3; 650, Feb. 10; 899, Feb. 24; 1014', Mar. 3; 1126, Mar. 10, 1923. FACE TO FACE. Produced by Reginald Warde. Distributed by Playgoers. Released Sept. 17, 1922. With Marguerite Marsh and Coit Albertson. Length, Synopsis: A mystery drama. John W. Weston, weighed down by the financial collapse of his company, takes his own life. About the same time as the fatal shot is fired a dope crazed youth climbs through a window of the home, sees himself in a mirror, thinks it is someone else and also fires. He is caught with the gun in his hand and accused of murder. A chum of the dead man's daughter, however, frees the youth after solving the mystery and proving the guilt of the villain for stealing securities. References: Reviewed issue September 16, 1922, page 1388 First Run Showings: Page 2920, Dec. 9, 1922. Advertising: Pages 1438-9, Sept. 23, 1922. FAMOUS MRS. FAIR, THE. Produced by Louis B. Mayer. Distributed bv Metro. Released Feb. 19, 1923. Special cast. Director, Fred Niblo. Length, 7,775 feet. Synopsis: Domestic drama involving triangle situation. Adapted from the play. Treats of a wife and mother who returns from the war with considerable fame for her work over there. She goes upon a lecture tour and returns to find her home crumbling to pieces. Her husband has been ensnared by a giddy widow — her son has married a girl who does not quite fit in the mother's social scheme, and the daughter has eloped with a man of doubtful character. In the search for the girl the husband and wife are reconciled. References: Reviewed issue March 24, 1923, page 1454. First Run Showings: Pages 1165, Mar. 10; 1271, Mar. 17, 1923. Advertising: Pages 1452, Sept. 23, 1922; four page insert, Mar. 17, 1923 4,587 feet.