Motion picture news booking guide (Apr 1923)

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BOOKING GUIDE Synopsis: Life of policeman done in melodramatic and romantic pictureplay. Young Mickey Callahan is left the head of his family with the murder of his father, a patrolman. Through Betty Benton, actress, he gets a job as property boy. Betty is in love with Howard Lane, but to help her career permits the attentions of wealthy Trent, clubman. Trent proposes a fake kidnapping of Betty for publicity purposes. She is whisked away to his lodge. Mickey follows on the back of the speedster. Discovered, he is thrust in a pit and the water turned on. He is rescued by his dog in time to save a blackmail olot and to reveal the murderers of his father. References: Reviewed issue Dec. 23, 1922, page 3228. First Run Showings: Pages 3368, Dec. 30, 1922; 63-66, Jan. 6; 311-2, Jan. 20; 562-3, Feb. 3; 687-8, Feb. 10; 930, Feb. 24; 1039, Mar. 3, 1923. Advertising: Pages 1584, 1589, Sept. 30; 1715-8, Oct. 7; 2122-3, Oct. 28; 2298, Nov. 4; 2388-9, Nov. 11; 2762-3, Dec. 2; 3164, Dec. 23, 1922; 268-9, Jan. 20; 416-7, Jan. 27; 1242. Mar. 17, 1923. Exploitation: Pages 73, Jan. 6; 201, Jan. 13; 448, 450, 462, Jan. 27; 939, Feb. 24, 1923. Newspaper Displays: Pages 65, Jan. 6; 686, 689, Feb. 10; 817, Feb. 17, 1923. Thomas H.Ince presents Douglas MacLean O and Madge Bellamy in "THE HOTTENTOT* A 3ir/>t national Picture HOTTENTOT, THE. Produced by Thomas H. Ince. Distributed by Associated First National. Released Dec, 1922. Star, Douglas MacLean. Directors, James W. Home and Del Andrews. Length, 5,953 feet. Synopsis: Comedy-drama, with melodramatic moments and heart interest. Adapted from Willie Collier's stage play. Young man desperately afraid of horses is mistaken for famous jockey. Falls in love with girl, a great admirer of horses and hesitates to explain his fear. Is inveigled into riding the Hottentot, a high-spirited horse, which runs away and throws him. Girl asks him to ride Bountiful, her horse, in the steeplechase. He agrees. Servant, thinking to aid him, hides the horse. It is found, but has become ill. The girl is disappointed. Hero buys the Hottentot, gives it to the girl, rides the horse to victory, wins a wager from his rival, and gets the girl. References: Reviewed issue Dec. 23, 1922, page 3228. First Run Showings: Pages 64, 66, Jan. 6; 186-7, Jan. 13; 310, 312, Jan. 20; 443, Jan. 27; 560, 562, Feb. 3; 685, 687, Feb. 10; 817, Feb. 17; 930, Feb. 24; 1038. Mar. 3; 1162-3, Mar. 10; 1271, Mar. 17, 1923. Advertising: Pages 967, Aug. 26; 2050, Oct. 21; 3329, Dec. 30, 1922; 41, Jan. 6; 166, Jan. 13; 293, Jan. 20; four-page insert, Jan. 27; 664, Feb. 10; 800. Feb. 17; 908, Feb. 24; 1024, Mar. 31; 1144. Mar. 10; 1250, Mar. 17, 1923. Lobby Displays: Pages 1170, Mar. 10, 1923. Exploitation: Pages 1048, 1064, Mar. 3; 1176, Mar. 10; 1281, Mar. 17, 1923. Window Displays: Pages 1276, 1284, 1303, Mar. 17, 1923. Newspaper Displays: Pages 185, Jan. 13; 562, Feb. 3; 687, Feb. 10; 930, Feb. 24; 1038, Mar. 3; 1270, Mar. 17, 1923. HOUND OF THE BASKERVIIXES, THE. Produced by Stoll Film Company. Distributed by Film Booking Offices of America, Inc., Released Oct. 1, 1922. Star, Eille Norwood. Director, Maurice Elvey. Length, 4,900 feet. Synopsis: Mystery drama. Adaptation of Sir Arthur Conan Doyle's detective story. Sherlock Holmes is called to investigate the mysterious presence of a fiery hound near Baskerville Hall. The dog's appearance has always marked the death of the occupant of the Hall. Holmes sends Watson and investigates